REDONDO BEACH, CA--(Marketwire - Jan 9, 2013) -, Inc. (OTC: LFLS) is pleased to announce certain preliminary financial results for the year ended December 31, 2012.

Preliminary results indicate that Revenues for 2012 increased by approximately 61% compared to 2011. Annual Net Ordinary Income is 41% greater compared to the year prior. An improvement of +$58K in the balance sheet also materialized with the Company paying off $98K in revolving debt from free cash flow. The complete 2012 Annual Report and financial results will be posted in due course. E&OE.

Annual 2012 Income Statement versus Annual 2011    
Revenues   $1.035M   versus   $644K   +60.7%
Net Ordinary Income   $262.6K   versus   $186K   +41.2%
Annual 2012 Balance Sheet versus Annual 2011    
Cash and Equivalents   $148.0K   versus   $36.0K   +$112.0K
Total Liabilities   $228.2K   versus   $174.3K   >$53.9K
Common Stock Outstanding    
30,550,000 versus 30,055,000                
Public Float    
3,157,981 versus 1,603,000                
          views the mortgage origination market as staying very active in 2013 even though lender underwriting standards are enabling only best credit quality borrowers to close on their loans. The current mortgage market mainly consists of Fannie Mae/Freddie Mac Conforming fixed rate loans for refinancings.

Steven M. Hershman, Chairman & President, stated, "Purchase activity is gaining traction with mortgage rates near record lows. sees highly favorable market conditions as a catalyst for ongoing significant improvement in our business growth and future expansion."

About, Inc. ( is a publicly traded online mortgage loan brokerage focused on becoming a national loan origination platform for standard "A" paper conforming residential mortgage programs. maintains an A+ TrustLink rating with the Better Business Bureau; provides very competitive rates, terms & costs, daily rate updates, and other market information; and prides itself on excellent and honest service. does not operate a warehouse line of credit, hold trust funds, lend directly or service loans and is not exposed to the risks and/or problems associated with Sub-Prime or Alt "A" lending. relies on various wholesale lenders for its retail home loan programs. The main focus is to rapidly grow gross revenues via smart and cost effective advertising, licensing and or third party agreements that effectively build the Loans4Less brand name in order to maximize shareholder values.

For more information please contact Chairman & President Steven M. Hershman at or (310) 540-0157 Ext 103.

Forward-Looking Statements

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in our annual report and/or other releases made by us. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and, Inc. undertakes no obligation to update such statements.

Contact Information:


Steven M. Hershman
Chairman & Broker
877-981-5626 Office
310-408-1058 Mobile
310-316-1573 Fax