& Other Stories to launch in ten European countries

The new fashion brand & Other Stories, within the H&M group, will launch its
first collections during spring in seven cities and through an online store on
stories.com in ten European countries.
During spring & Other Stories is launching its first stores in Barcelona,
Berlin, Copenhagen, London, Milan, Paris and Stockholm. Moreover an online store
launches on stories.com in Belgium, Denmark, Finland, France, Germany, Italy,
The Netherlands, Spain, Sweden and United Kingdom.

”All of us at & Other Stories are thrilled to open our first stores in some of
the major European cities and we are looking forward to offering our collections
to an even broader audience through stories.com”, says Samuel Fernström, Head of
& Other Stories.

The new fashion brand & Other Stories will be offering women a wide range of
shoes, bags, accessories, beauty and ready-to-wear to create their personal
style, or story. The lines are diverse, ranging from masculine tailoring to
feminine chic and are designed to provide endless styling choices. The aim is to
design lasting wardrobe treasures within a wide price range. In the creative
ateliers in Paris and Stockholm diversified fashion collections are designed
with great attention to detail and quality at an affordable price.

Store addresses:

  · Barcelona, Passeig de Gràcia 8-10
  · Berlin, Neue Schönhauser Strasse 15
  · Copenhagen, Amagertorv 29
  · London, 256-258 Regent Street
  · Milan, Corso Vittorio Emanuele 1
  · Paris, 277 Rue Saint-Honoré
  · Stockholm, Biblioteksgatan 11

& Other Stories is sharing fashion and beauty stories on the following channels:

  · www.stories.com
  · www.facebook.com/andotherstories
  · www.twitter.com/andotherstories
  · www.youtube.com/andotherstories
  · and-other-stories.tumblr.com (http://www.and-other-stories.tumblr.com)




For more information please contact:

& Other Stories
Elke Kieft, PR Manager, & Other Stories
Tel. +46 8-5780 6324
E-mail: elke.kieft@stories.com

H&M
Kristina Stenvinkel, Head of Communications, H&M
Tel. +46 8-796 39 08
E-mail: stenvinkel@hm.com

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 8.00(CET) on 9 January 2013.