Virtual Multi-Media Event Technology Builds Audience Engagement and Leads for Demand Generation
ATLANTA, GA--(Marketwire - Jan 22, 2013) - Arkadin, one of the world's largest and fastest growing collaboration service providers, announced today that United Publications is using ArkadinEvent™ to extend their industry leadership and revenue. Webcasts that provide newsworthy content are now a core component of the media company's titles, including Security Systems News, Security Director News and Security Systems News Gulf.
The publications deploy a two-pronged virtual event strategy to service their own marketing needs and provide a revenue-generation tool for advertisers and other 3rd party organizations. "It's very important for us to educate readers," says Tim Purpura, group publisher, Security Systems News. "Our content is driven by our editorial teams to satisfy readers' interest in knowing how the latest trends are impacting their market. Integrators and dealers can either join the events or sponsor topics for their own lead generation. It's a win-win: the information is helpful and the virtual webcast format enables them to more efficiently reach targets for enriching their customer pipelines."
Engagement Features Enable Dynamic Interplay
To maintain a dynamic 'like being there' format, the editorial teams showcase the speakers who are prominently featured on attendees' computer screens. Handy widgets link to downloadable resources for instant reference, and real-time engagement features, including live chat and polling, are encouraged by the speakers.
"We get a great response from attendees," continued Mr. Purpura. "The chat and polling are extremely intuitive and invaluable to our success. The real-time reporting and analytics are also critical for capturing performance metrics that impact ROI and planning for future events."
Additional conference features include:
Managed Service is Key to Success
According to Mr. Purpura, Arkadin's service reputation was a prime motivator for selecting their webcast technology. "Arkadin's platform was superior to our last provider, but it was their client care at every step in the process that made the difference. After the first event, I was blown away. The service was outstanding and far beyond what I expected."
"United Publications use of ArkadinEvent underscores the power of webcasts for achieving marketing goals," says Mark Alexander, president of Arkadin North America. "Webcasts provide a versatile and cost efficient means for educating prospects, retaining customers and nurturing leads without relying on traditional and far more resource-intensive channels, such as trade shows. The wider audience potential and absence of overhead delivers lower costs per lead and higher ROI."
United Publications, Inc. is a privately held business-to-business media company based in Yarmouth, Maine. Since 1981 United has produced market-leading newspapers, conferences, and most recently, eMedia products focused on industry-specific news.
Founded in 2001, Arkadin is one of the largest and fastest growing collaboration service providers in the world. With a vision rooted in the belief that progress emerges from people's desire to share, Arkadin offers a complete range of remote audio, web, video conferencing and Unified Communications solutions. The services are delivered in the SaaS model for fast, scalable deployments and a high ROI. Its global network of 51 operating centres in 30 countries has dedicated local-language support teams to service its 26,000 customers.