New appointments to MTG senior management team

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international
entertainment broadcasting group, today announced the appointment of Rikard
Steiber to the new role of Executive Vice President and Chief Digital Officer
with effect from 4 February 2013 and the promotion of Matthew Hooper to the new
role of Executive Vice President of Group Corporate Communications with effect
from 1 February 2013. MTG also today announced the appointment of Richard
Beeston as Vice President of Finance with effect from 11 March 2013.
Rikard Steiber joins MTG from Google, where he has worked for 6 years and most
recently as Global Marketing Director for Google’s Mobile & Social Advertising
business. Rikard previously served as Director of Product Marketing for Europe,
the Middle East and Africa, a role which included the launch and ongoing
marketing of products including Search, Maps/Earth, Gmail/Apps, YouTube, Mobile,
Android, Chrome, Adwords and AdSense. Prior to joining Google, Rikard was CEO
and co-founder of XLENT Strategy and Digiscope Consulting in Stockholm and one
of the co-founders of Scandinavia Online AB. Rikard will lead the digital
development of MTG’s existing operations, new businesses and service offerings,
and be responsible for ensuring that the Group exploits the full digital revenue
and impact potential of its rich and varied programming content, multiple
distribution windows and broad range of customer contacts. Rikard will explore
both organic and M&A led digital expansion opportunities for the Group and will
report directly to MTG President and CEO Jørgen Madsen Lindemann.

Rikard will be specifically responsible for MTG’s existing digital media
business, which comprises overall responsibility for the development of the
Group’s free-TV channel online catch-up or ‘Play’ services in 9 countries and
online radio operations in 5 countries, as well as for new services such as the
Like.TV second screen service, the new Viasat Sports online TV clips service,
and the Klipster coupon services (run in cooperation with Metro International).
Rikard will also take over responsibility for the Viagame online gaming service.
MTG’s other digital activities include the Viaplay online pay-TV service, which
is available across the Nordic region and Russia.

Matthew Hooper has worked for MTG since October 2011 as Group Head of Corporate
Communications and Planning. He previously worked with MTG for 12 years as co
-Founder and Managing Partner of Shared Value Limited, the international
corporate communications consulting firm. Matthew is responsible for the
planning and implementation of the Group’s corporate communications activities
including public relations, investor relations, government relations and
internal communications. Matthew reports to MTG President and CEO Jørgen Madsen
Lindemann.

Richard Beeston rejoins MTG in the UK and will be responsible for certain Group
finance, controlling and administration functions and play a key role in new
business development and expansion, including mergers and acquisitions and other
projects. Richard is a chartered accountant and has been Group Finance Director
of BBC Worldwide Ltd, the UK based commercial arm and wholly owned subsidiary of
the British Broadcasting Corporation (BBC), since June 2009. Richard previously
worked at Viasat Broadcasting UK Limited between October 2006 and June 2009 as
Chief Financial Officer of Broadcasting. Richard will report directly to MTG
Chief Financial Officer Mathias Hermansson, who is also responsible for the
Group’s strategy, M&A and legal departments.

MTG’s eight strong senior executive management team, which reports to President
and CEO Jørgen Madsen Lindemann, will therefore now comprise Mathias Hermansson
(Chief Financial Officer), Irina Gofman (EVP of the Group’s Russian & CIS
broadcasting operations), Marek Singer (EVP of the Group’s Central European
broadcasting operations), Joseph Hundah (EVP of the Group’s African operations),
Patrick Svensk (EVP of Content), Rikard Steiber (EVP & Chief Digital Officer),
Petra Österlund (EVP of Modern People) and Matthew Hooper (EVP of Corporate
Communications). In addition and as previously announced in October 2012, Anna
Settman will join MTG’s senior management team as EVP of the Group’s Nordic pay
-TV broadcasting operations (the Viasat platform and channels and the Viaplay
service) on 1 March 2013.

Jørgen Madsen Lindemann, President and CEO of MTG, commented: “These
appointments mark the latest transition in the MTG organisation as we accelerate
the pace and range of our development and innovation. Rikard is an industry
leader with a proven track record when it comes to the marketing and
monetisation of digital products and services. MTG broadcasts more hours of
content each year than any other European broadcaster and we operate both
advertising and subscription funded business models, so there are large scale
opportunities for us in delivering more to consumers who demand more. We have
consistently led the innovation in the digital broadcast and media space through
the years, including most recently with our Viaplay online pay-TV service and
Like.TV second screen service, and we have a number of other exciting new ideas
in various phases of development. Rikard will work closely with our widespread
operations to focus our efforts, share knowledge, realise synergies and take our
digital presence to the next level.

“Quality communication with our stakeholders is an essential aspect of our
corporate life and a key driver of future success so I am also pleased to
welcome Matthew into the senior management team. He knows MTG well and also
brings broad experience from outside the Group, which will help us enhance this
key area moving forward. It is also always good when talented executives return
to MTG after a time away developing their skills in other international
businesses so we welcome Richard back to a new role in our UK operations where
he will focus on key financial management and business expansion initiatives.”


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For further information, please visit www.mtg.se or contact:

Jørgen Madsen Lindemann, President & Chief Executive Officer
Tel:                               +46 (0) 8 562 000 50

Matthew Hooper, Head of Corporate Communications & Planning
Tel:                               +44 (0) 7768 440 414
Email:                           investor.relations@mtg.se / press@mtg.se
Modern Times Group (MTG) is an international entertainment broadcasting group
with operations that span four continents and include free-TV, pay-TV, radio and
content production businesses. MTG’s Viasat Broadcasting operates free-TV and
pay-TV channels, which are available on Viasat’s own satellite platforms and
third party networks, and also distributes TV content over the internet. MTG is
also the largest shareholder in CTC Media, which is Russia’s leading independent
television broadcaster.

Modern Times Group is a growth company and generated record net sales of SEK
13.5 billion in 2011. MTG’s Class A and B shares are listed on Nasdaq OMX
Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08:00 CET on 28
January 2013.