Ogilvy CommonHealth's Davidson and San Diego State University's Malouf to Present at the Semantics in Healthcare and Life Sciences Conference

PARSIPPANY, NJ--(Marketwire - Feb 21, 2013) - Dr. Brad Davidson, general manager of Ogilvy CommonHealth Behavioral Insights, part of Ogilvy CommonHealth Worldwide (ogilvychww.com), the health-behavior experts of Ogilvy & Mather, and Dr. Rob Malouf, associate professor from the Linguistics and Asian/Middle Eastern Languages department at San Diego State University, have been tapped to deliver a poster presentation on mapping scientific narratives at the annual Semantics in Healthcare and Life Sciences (CSHALS) conference on February 27^th in Cambridge, MA.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather (ogilvy.com) network.

Dr. Davidson and Dr. Malouf's poster presentation will focus on the issue of mapping scientific narratives, examining the use of corpus linguistics and computational lexicography in great detail and will provide real-world case studies of their application in analyzing scientific narratives. 

The CSHALS conference, being held from February 27-March 1^st, at the Royal Sonesta Hotel in Cambridge, MA, offers a singular opportunity for academic and industry partners involved in developing and implementing semantically-interoperable technologies to share their insights and experience pertaining to Healthcare and Life Sciences. Topics to be covered in this year's conference span the continuum between standards development and big data workflows -- the scope between Life Science data representation and its analysis. For more CSHALS conference information, visit: http://www.iscb.org/cshals2013

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.