Sports Bolsters Its Position as Most Popular Sector for Sponsorship Spend
MONTREAL--(Marketwire - Feb 21, 2013) - A sign of a potential economic rebound, average amount requested in sponsorship proposals increased in 2012 globally according to data from the latest SPONSORIUM Report. Published annually by SPONSORIUM International, the leading sponsorship and community investment management software provider, the SPONSORIUM Report publishes data and insights globally as well as regionally for the United States, Europe, and Canada, of sponsorship and community investment for the 2012 calendar year.
The data for the latest "Year in Review" analysis of the SPONSORIUM Report comes from 145 countries and consists of nearly 50,000 opportunities and partnerships all taking place in 2012. The data is collected from the PerforMind™ platform, which over 200 brands around the world rely on to track and evaluate their own sponsorship, CSR and community investment activities.
Access to and analysis of this data allows numerous key performance indicators (KPIs) to be identified, such as Average Actual Amounts Paid per Sector by brands and Overall Market Share. The results presented are global, however SPONSORIUM has the ability to drill down to any market and industry upon request.
According to the latest SPONSORIUM Report, Sports accounts for the largest slice of the sponsorship industry in most markets, and has for some time, but many other sectors are relevant and impactful in the markets where they take place according the data.
Additional highlights from the SPONSORIUM Report include:
US Key Observations
Canada Key Observations
Europe Key Observations
"As evidenced by the data contained in the SPONSORIUM Report, 2012 proved to be a remarkable year for sponsorship and community investment," said Paul Pednault, Founder and President of SPONSORIUM. "Corporate marketing budgets are on the uptick, and the sponsorship industry's share remains at a point where continued spending justification is necessary."
Pednault added, "Through our patented PerforMind™ platform, SPONSORIUM is able to show to sponsors that they can benchmark their average actual sponsorship and community investment spend, and understand which sectors the most activity and ROI is taking place."
"The SPONSORIUM Report is here to help these efforts. It shares truly unique data -- the actual statistical performance of these industries," said Seth Leeds, Head of Strategic Development, Americas and Editor, SPONSORIUM Report. "The Report's goal is to empower sponsorship and CSR decision makers, their agencies, and the rights holders and non-profit groups they support, with the latest trends and analysis of their marketplace."
The SPONSORIUM Report publishes three times annually, and is available for download via the website: www.SponsoriumReport.com
About SPONSORIUM
SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.
SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.
Contact Information:
Contact Info:
John McCartney
WISE PR
212-777-3231
john@wisepublicrelations.com