PALM DESERT, CA--(Marketwire - Feb 25, 2013) - At the 2013 eTail West Conference, Certona (booth #203) will demonstrate how retailers can elevate their customers' experience by leveraging an impressive combination of real-time individualized behavioral profiling, Big Data insights, predictive analytics and one-to-one omnichannel engagement. As lead sponsor for the fourth consecutive year, Certona's proven solutions are redefining omnichannel commerce in today's dynamic retail market.

Certona's thought leadership and superior technology will be a strong presence throughout the event. Building on its commitment to retail, Certona's Resonance Personalization Platform continues to raise the standard in flexibility and performance for sophisticated omnichannel retailers whose goal is to deliver a seamless, consistent, and personal shopping experience their customers expect.

"Creating unique engaging experiences that deliver immediate and long-term value to shoppers is critical for retailers looking to obtain a competitive edge and build customer loyalty," said Meyar Sheik, CEO of Certona. "Certona's proven technology and deep expertise offer retailers measurable market advantage combined with the right guidance as they move further along with their personalization initiatives."

In addition, Certona will be leading two informative attendee events designed to offer best practices for optimized omnichannel retailing:

  • As part of the Email Optimization, Personalization & Segmentation Summit on February 25th, Certona will be hosting multiple roundtable sessions. This roundtable begins at 10:45 a.m. at Table 1.
  • During day one of the main conference on February 26th, Certona will be joined with a guest client retailer in an exclusive breakout session entitled "Delighting Your Omnichannel Shoppers with a Personalization Strategy Beyond Traditional Commerce." This session will be held from 1-1:30 p.m. within Track A: Customer Experience.

The eTail West Conference will take place February 25 - 28 at the JW Marriott Desert Springs in Palm Desert, California. To schedule an appointment with Certona at eTail West, email

About Certona
Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement, conversions and revenue per visit by serving up individualized content, promotions and product recommendations across all customer touch points including web, mobile, email, call center, and point of sale. Combined with a flexible business rules engine, marketers can harness the power of real-time behavioral profiling while maintaining control over their recommendation and personalization strategies. Personalize Anytime, Anywhere.

Contact Information:

Media contact:
Todd Scholl
(858) 369-3888 x.212