WASHINGTON, DC--(Marketwire - Feb 27, 2013) - Dr. Wayne Hickory, a Washington DC orthodontist, strives to run a practice that blends personalized care and state-of-the-art technology exemplified by the all-private-room facilities. He has recently showcased his commitment to the latest technology with the release of Embassy Row Orthodontics' mobile website.

According to Dr. Hickory, the new mobile website will accommodate the busy lives of both current and prospective patients by meeting their growing technological needs. His hope is that if information about his orthodontic practice and procedures (such as Invisalign® and SureSmile™) are easily accessible online, then patients will arrive at their consultations with a better understanding of what each procedure entails. He says not only will the well-educated patient save time at the doctor's office, but they will also benefit from improved patient-doctor communication and the ability to clearly articulate their needs.

By creating a website specifically intended for tablets and smartphones, Dr. Hickory says patients of Embassy Row Orthodontics are able to educate themselves with the touch of a finger. The website incorporates a responsive design, allowing for an optimal online experience across a wide range of devices. Patients can easily access information including:

  • One-touch calling or email
  • New patient forms
  • Appointment scheduling
  • A map to the office
  • Photo galleries
  • Comprehensive procedural information
  • Links to social media
  • Patient testimonials

Dr. Hickory was one of the first orthodontists in America to use Invisalign®, SureSmile™, OrthoCad, and Incognito™. He has always strived to remain on the cutting-edge of technology and believes his practice's mobile website is an important component to that commitment:

"It's about accessibility," says Dr. Hickory. "With the way people function in today's world, we've become accustomed to accessing information 24 hours a day, wherever we might be. As a service provider, it's my job to make sure that information is available."

Dr. Hickory highlights that these days, most people research their medical and dental providers and the services they offer before ever setting foot in an office. Embassy Row Orthodontics' mobile website provides visitors with a user-friendly interface to easily research their Washington DC orthodontics options whenever and wherever they please.

About Wayne B. Hickory, DMD, MDS
Dr. Wayne Hickory earned his Doctorate of Dental Medicine at the University of Connecticut School of Dental Medicine. In addition to serving as an original member of the Alpha Group and Speakers Bureau of Align Technology, he remains the largest user of Invisalign® in the world. Dr. Hickory is available for interview upon request.

Contact Information:

Embassy Row Orthodontics
2132 R St. N.W.
Washington, D.C. 20008
(202) 684-8474