And We're Just Getting Started
BOSTON, MA--(Marketwire - Feb 28, 2013) - Just four months ago, LevelUp reached 500,000 users. So, what did we do? We put our heads down and immediately started racing towards 1 million. And today, after a little black magic and a lot of sleepless nights, we've made it. We. reached. one. million. users. (!!!!!)
If you're thinking, "That's a lot of people, maybe mobile payments is going to go mainstream in 2013," well then we're on the same page! But how did we get here? Well, first, we devised a very specific strategy to try to make mobile payments appeal to the mainstream. Then, we came up with three major ways to get LevelUp in front of those potential users even faster. Here they are!
So, we've reached 1 million! Now what? Sleep? Drink? Dance?
We wish! But no...
Now we put our heads back down, and start working on our next goal: transforming LevelUp from a product into a platform.
"We're trying to revolutionize the way people pay. But to do that, we need everyone in the payments space to be able to innovate with us and help propel the moment forward," said Seth Priebatsch, chief ninja of LevelUp. "Would Facebook have transformed the way we socialize without an open API? No. Would Apple have transformed the way we use mobile devices if only they could build apps? Definitely not! So, as we're trying to push forward the mobile payments revolution, we've decided to make LevelUp into an app store at the payments layer... like what Facebook did at the social layer. We're just now finalizing our API and the LevelUp White-Label SDK, so everyone can join in and drive payments change together."
When we say everyone, what exactly do we mean? We mean:
This app store at the payments layer is how we plan to continue fueling the payments revolution onward, because we're opening up the opportunity for everyone in the payments space to get involved. We're in this for the long-haul, and we want you to join in, too. Intrigued? Head to www.thelevelup.com.
About LevelUp
LevelUp is a revolutionary new way to pay. Users pay with their phone, saving time and money. Businesses pay 0% payment processing fees and reinvest those savings into growing their businesses by attracting new customers and bringing them back.
LevelUp is a part of SCVNGR which is backed by Google Ventures, Balderton Capital, Continental Advisors, Highland Capital, Transmedia Capital and T-Venture.
Contact Information:
Media Contact
LaunchSquad for LevelUp
Mike Farber or Erica Orthmann
levelup [at] launchsquad [dot] com
617-945-1915