PORTLAND, OR--(Marketwire - Mar 19, 2013) - Respect Your Universe, Inc. (TSX VENTURE: RYU) (OTCQB: RYUN), a performance lifestyle apparel brand, will be featured on E!'s Playing With Fire, the newest program in the station's Sunday night lineup premiering March 17 at 10:00 p.m. Eastern and Pacific, 9:00 p.m. Central. The unscripted series features movers and shakers from New York's exciting restaurant industry, and will include Respect Your Universe apparel on its fifth episode.

"Respect Your Universe is dedicated to providing apparel for all active people, including those that spend time in fiery kitchens and restaurants," said Kofi Brown, CMO for Respect Your Universe. "We're thrilled to see the comfort and style of our products utilized by chefs who face immense pressure in intense environments."

Playing With Fire will go inside the spicy professional and personal lives of foodies who make up New York's culinary world. The six-episode one-hour series began production in fall of 2012, and features Top Chef season one contestant Candice Kumai, Chef Boyardee heiress Anna Boiardi, executive pastry chef Julie Elkind and food entrepreneurs Derek and Daniel Koch. Actress Jennifer Esposito, who lives with Celiac disease and has committed herself to advocating for gluten-free food, will also make an appearance in the series, as will celebrity chef and restaurateur Todd English. Playing with Fire is produced by Atlas Media Corp., with Bruce David Klein serving as executive producer, Joseph Eardly and Lorri Leighton as co-executive producers.

For more information about Respect Your Universe and its products, visit www.ryu.com.

About Respect Your Universe
Respect Your Universe, Inc. is a performance lifestyle apparel company focused on the needs of the athlete. The men's and women's active wear lines are designed for an athletic consumer and suited for a performance lifestyle. The Respect Your Universe brand is based on respect, strength, honor and sustainability. Crafted from organic and/or recycled materials, the products are focused on performance, comfort and style, but also designed with respect toward maintaining the health of our environment. For more information, visit www.ryu.com.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. 

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Media Contact:
Katie Schoen