NEW YORK, NY--(Marketwired - Apr 2, 2013) - Sociomantic, the leader in intelligent demand solutions for eCommerce companies, today announced that digital marketing veteran JB Brokaw has joined the company as president of its North American operations. Brokaw brings more than 15 years of experience in digital marketing and search technology, and is the former chief revenue officer, and chief client officer, of iProspect. At Sociomantic, he will lead the charge on sales and revenue operations and further develop the company's advisory and services teams.
Sociomantic made an aggressive push to expand its presence in the U.S. by naming Jason Kelly as their New York City-based chief executive officer in the fall of 2012. The addition of Brokaw signals Sociomantic's ongoing commitment to hand selecting a powerful team of senior industry leaders to support the next stage of the company's global growth.
"As someone who has executed campaigns through nearly every platform, I was blown away by Sociomantic's performance and deep user-level integrations with first-party and CRM data," said Brokaw. Sociomantic is truly at the forefront of this next wave of capabilities delivering transparent results on behalf of marketers. When you combine Sociomantic's global scale with the sheer horsepower and elegance of the technology stack, you truly have something special."
"Retail and eCommerce marketers need a consultative approach when it comes to the display advertising ecosystem," said Kelly who was previously at Google, Admeld, the digital divisions of Time, Inc. and Virgin America. "At Sociomantic, we believe that transparent, technology-driven media companies will drive the evolution of display as a marketing channel. We're excited to have JB onboard as he brings a keen understanding of advertiser challenges, and will supercharge current developments we're excited to bring to our customers."
Throughout Brokaw's career he has been passionate about gaining a strong understanding of buyer behavior for clients across verticals ranging from retail and travel to CPG, technology, auto and financial services. At iProspect, Brokaw was responsible for securing new business as well as the growth and development of the agency's 400-plus person client services organization and a client roster consisting of more than 100 of the world's leading retail brands. In these capacities, Brokaw was ultimately responsible for the successful management of performance marketing spend across the client roster. He also served on the Global Steering Board, which was responsible for aligning offices across 49 regions worldwide under one global brand. Before iProspect, he was executive director of market development at Mindset Media, which went on to be acquired by Meebo.