NEW YORK, NY--(Marketwired - Apr 16, 2013) - Brand engagement firm Sullivan (www.sullivannyc.com) today announced the formation of a new venture -- Imprint, a Sullivan Content Lab -- with industry veteran and Custom Content Council Chairman Andy Seibert as Managing Partner. Imprint represents Sullivan's vision of and commitment to the content marketing needs of today's most successful brands.
"At Sullivan, we've recognized that the strategic use of content builds real relationships," said Barbara Apple Sullivan, Managing Partner of Sullivan. "Forming Imprint was a natural move for us as we continue to evolve and seek to offer our clients a 360-degree branded experience. Andy's industry expertise and understanding of the integral role editorial content plays in serving today's marketing needs provides a unique complement to Sullivan's current offering."
Imprint will tap into Seibert's extensive experience in creating customized content programs, as well as Sullivan's deep expertise in the development of branded marketing content. This will provide a fully-integrated experience for clients with its capability to deliver informative and educational content across print and digital channels.
"Imprint is founded on the principle that building real, lasting relationships with customers requires companies to provide impactful, channel-agnostic content," said Seibert. "We will create compelling content that comes with tailored distribution strategies, all built on a deep understanding of customer behavior. The result will create a deepened engagement with measurable results."
In this new role, Seibert will lead the team in developing engaging and innovative content across industries including financial, higher education and professional services. He will draw on his past experience as president of the award-winning Dow Jones Content Lab and his more than 20 years in the industry holding executive positions at SmartMoney, Hearst Corporation, Time Inc., GE Capital and American Express.
Imprint is a full-service custom content firm based in New York City. Offering a unique expertise in creating and implementing channel-agnostic custom communications tailored to reader behavior, Imprint's programs increase relevance, engagement, and action, all of which drive business results. The Imprint team is comprised of industry veterans, including current Custom Content Council Chairman Andy Seibert, and its independence allows customers' custom content needs to be the company's sole focus. For more information, please visit www.imprintcontent.com.
Sullivan is a brand engagement firm that connects customers to brands at the very moments they are likely to make decisions. The firm's capabilities span all aspects of strategy, design, and delivery, across traditional and digital media. Sullivan boasts relationships with many blue-chip for-profit and not-for-profit clients, including American Express, Charles Schwab, Duke University, LinkedIn, Stanford University Graduate School of Business and WebMD. In 2012, Sullivan was named top agency of the year by BtoB Magazine. For more information, please visit www.sullivannyc.com.