Backed by Marc Benioff, Company Helps Any Brand Build a Consistent Presence Across Web, Mobile, Social and Other Channels
SAN FRANCISCO, CA--(Marketwired - Apr 17, 2013) - Brandcast, a simple yet powerful service that can help any business establish a consistent cross-channel Web presence, today announced a Series A round of financing led by Salesforce.com Chairman and CEO Marc Benioff and the public availability of its service. Brandcast's beta service will be free for the first 1,000 sign-ups for one year.
New technology constantly expands the areas and techniques brands use to interact with customers across the Web. A mobile-ready website, social profiles, online stores and review sites are just some examples of technological factors that can make or break a business. Beyond the hurdle of getting online in the first place, the speed of innovation can be overwhelming, and brands often struggle to keep pace with changing trends and new expectations. In fact, 40% of businesses don't have a presence online whatsoever.
Brands need Total Web Coverage™ to support all the ways people interact with the brands they love. This means engaging in conversations, publishing content and delivering marketing messages to target audiences across every relevant channel and device. In closed beta since late 2012, Brandcast delivers Total Web Coverage™ by getting brands online, connecting them with people and helping them channel their identity.
"Brandcast not only creates an online destination for your brand, but also has built-in mechanisms for driving traffic to that destination," said Hayes Metzger, Brandcast founder and CEO. "It's simple enough for anyone to use, yet powerful enough for huge companies to pull enterprise content management into the cloud."
What customers are saying:
Madeline Ripa, Saint Louis University Health Clinic Organizer
"We believed we had an amazing cause and Brandcast gave us a canvas to present it and the means to share it. After seeing what we were up to, not only did people want to donate money, they wanted to donate their time."
Sandra Durkin, Craft Retailor
"It takes time to maintain a separate website, blog, Etsy shop, not to mention all of the social channels. Brandcast lets me use my time more effectively by pulling my online channels together, and makes it effortless to keep up with everything, even for me, the non-tech-savvy user.
Michael Lynch, Filmmaker
"I need to change my website as quickly as I change my Twitter status. My online channels are always relevant with updated content... and that's what I get excited about."
Kate, Realtor
"I LOVE the fact that I can build a site for every home so fast and easy. I used to have to plan ahead and cross my fingers that my web designer would be able to turn around my website as fast as I needed it. Now the control is in my hands. I just make changes if I want to. It's been a game changer for me."
Why use Brandcast?
To sign up, visit www.brandcast.com.
About Brandcast
Brandcast lets brands manage their content, connect all their services and ensure their unique identity is properly expressed in people's online experiences. Brandcast helps brands build comprehensive Total Web Coverage™ with publishing, messaging and analysis to expand their community across the Web. Brandcast is backed by Salesforce.com Chairman and CEO Marc Benioff, who led the company's seed and Series A rounds of financing. For more information, visit www.brandcast.com.
Contact Information:
Contact Information
Nick Shepherd or Lauren Scherr
LaunchSquad
brandcast@launchsquad.com
415-625-8555