EXTON, PA--(Marketwired - Apr 17, 2013) -  Elemica, the leading provider of supply chain integration and optimization solutions, announces that an effective mass onboarding campaign strategy is crucial to gaining a competitive edge and to improving the customer experience across the enterprise. When trading partner networks reach critical mass, value increases exponentially. Thousands of companies connected seamlessly across a supply chain operating platform allow participants to better conduct business with each other and leverage their collective activities to achieve operational efficiencies and significant cost savings. 

"Effective trading partner onboarding campaigns create a network effect, yielding dramatic working capital reduction and improved cash flow," said Arun Samuga, Vice President of Research & Development at Elemica. "Traditional approaches to implementing and supporting external connectivity campaigns have been expensive and time consuming due to the myriad of technologies and formats used across thousands of customers, suppliers and logistics providers. We are investing significantly in new technologies and building powerful solutions to overcome these challenges." 

Connecting a partner to a B2B network has historically involved the complex orchestration of establishing technical connectivity, exchanging connectivity information, identifying security considerations, exchanging data transformation information, establishing data standards, developing data transformation routines, establishing special processing rules, etc. The entire process could have taken between several days to many weeks depending on the trading partner systems and their capabilities.

Today, there is a new reality. Elemica utilizes a robust mass onboarding process that automates many of the basic time-consuming activities, such as data gathering, communication, and testing, to reduce the cost and complexity of large onboarding programs. As a result of Elemica's investment in its network backbone, customers will have the ability to perform extensive trading partner connectivity campaigns with high degrees of automation while reducing manual intervention. Customers will have an easy and cost effective ability to quickly onboard thousands of their trading partners to the Elemica QuickLink Network, providing a high return on investment (ROI). 

"The ability to automate processes across procurement, order fulfillment, and logistics requires the integration of trading partners on a robust network," added Mr. Samuga. "Getting those partners onboarded is the important first step to establishing meaningful business collaboration. Quick and complexity free onboarding campaigns create critical mass, leading to many more mutually beneficial business relationships and a clear competitive edge for those who take advantage of these new capabilities."

About Elemica

Elemica delivers state-of-the-art supply chain solutions in the areas of customer, supplier, sourcing, and logistics management. Elemica drives bottom line business results by promoting reduced cost of operations, faster process execution, automation of key business processes, removal of transactional barriers, and seamless information flow between business partners. Elemica was founded in 2000 and today connects more than 5,000 companies across multiple industries, processing over $150 billion in annual transactions. Elemica's global operations are headquartered outside Philadelphia and include offices in Amsterdam, Atlanta, Frankfurt, London, Seoul, Shanghai, Singapore and Tokyo. Clients include BASF, BP, Continental, The Dow Chemical Company, DuPont, The Goodyear Tire & Rubber Company, LANXESS, Michelin, Rhodia, Shell, Sumitomo Chemical, and Yokohama. For more information, visit www.elemica.com.

Contact Information:

For More Information Contact:
Becky Boyd
(770) 642-2080 x 214