DGAP-News: asknet takes part in Infosecurity in London; Karlsruhe-based company showcases e-commerce products for security and SaaS

DGAP-News: asknet AG / Key word(s): Market Report
asknet takes part in Infosecurity in London; Karlsruhe-based company
showcases e-commerce products for security and SaaS

23.04.2013 / 09:45

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asknet takes part in Infosecurity in London
Karlsruhe-based company showcases e-commerce products for security and SaaS

Karlsruhe, April 23, 2013 - From April 23-25, asknet will be at
Infosecurity in London to demonstrate to the providers of security software
and SaaS products how they can increase their e-commerce sales avoid
difficulties they encounter. Counting well-known firms from the security
sector such as Panda Security, Norman and F-Secure among its customers, the
company will focus on security requirements in connection with modern
online sale systems for products.

'When online shoppers select a product by placing it in their checkout
basket, they send a clear signal that they want to buy something. We show
the best ways for companies to transform this intention into a sale and
what they need to adjust so they can enhance their conversion rates and so
generate higher sales,' explains Michael Konrad, CEO of asknet AG.
'Security is an issue where customer loyalty is becoming increasingly
important. Today, it is no longer a question of selling a license once.
More and more, the market is moving towards subscription-based models.
asknet will show Infosecurity visitors how integrating systems such as CRM
and email marketing with shop databases can substantially increase customer
loyalty levels as part of tailored campaigns that enable firms to
concentrate their resources.'

Scores of international software manufacturers such as Panda Security,
Norman and F-Secure use asknet's e-commerce solutions. These and other
firms have worked with asknet for years, and their statistics show clear
improvements in terms of how long customers spend on their sites,
conversion rates and the success of integrated email marketing campaigns.
 
About Infosecurity Europe
Infosecurity is the largest European trade fair dedicated to the issue of
information security and will take place in London from April 23-25. This
year, it will again host over 350 exhibitors who will hold presentations
about a huge range of security-related issues and showcase their latest
products. asknet AG will be among the exhibitors, and its small team of
specialists will be in London to provide insights based on their long
experience in this market segment. Further information is available at
www.asknet.com and www.infosec.co.uk.

About asknet
asknet is a global leader of customized e-commerce solutions that enable
merchants to sell to customers in more than 190 countries worldwide. Top
software publishers such as ABBYY, CyberLink, F-Secure, Nero, NetObjects,
Norman, Panda Security and Steinberg Media Technologies rely on asknet's
e-commerce gateway to globally and securely distribute their software and
digital media. 80% of German universities use asknet's portals to
distribute their software to students and both Adobe and Microsoft leverage
asknet as large account reseller to serve the academic market in Germany.
asknet's studyhouse.biz portal is the top internet destination for students
to download a wide range of software. asknet was founded in 1995 as a
spin-off of the Karlsruhe Institute of Technology (KIT, formerly the
University of Karlsruhe). Transaction revenues amounted more than 90
million Euros in 2012. For more information, visit www.asknet.com.

Press Contact
asknet AG
Katja Speck
Phone: +49/721/96458-6369
eMail: katja.speck@asknet.com


End of Corporate News

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208091 23.04.2013