No-Cost Content Access Marks a Radical Departure From Traditional Paid Content Models
BOSTON, MA--(Marketwired - Apr 23, 2013) - With today's launch of the AberdeenAccess® membership program Aberdeen Group, a Harte-Hanks Company (
An AberdeenAccess membership provides:
"Today, anyone with a computer and an internet connection can access a seemingly-endless amount of information on any subject of interest. However, while access to great quantities of information might appear empowering, the true value of information still resides in the quality of its source," according to David Hatch, Senior Vice-President and General Manager, Aberdeen Group. "As an established and highly-regarded information resource for global business and technology professionals Aberdeen Group will, through the AberdeenAccess membership program, continue to deliver the highest-quality, data-driven research. By making this information available at no cost, we are able to highlight the full depth and breadth of our research expertise, with the goal of creating better-informed business and vendor communities."
To join the hundreds of thousands business leaders already benefitting from Aberdeen's research, please register for AberdeenAccess at http://aberdeen.com/_aberdeen/app/latest-research/aberdeen-access.aspx.
About Aberdeen Group, a Harte-Hanks Company
Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (
Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.
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