Annual General Meeting held on 24 April 2013

The Annual General Meeting of Pricer AB (publ) was held on 24 April 2013. 27
percent of the total numbers of votes were present through 48 shareholders. The
following major decisions were made:

Decision on dividend
The meeting decided to adopt the proposed dividend of SEK 0.25 per share. The
record date for dividend is 29 April and the payment date 3 May 2013.

Fees to the Board of Directors
Fees to the Board were decided for a total of amount of SEK 1,250,000, of which
SEK 450,000 to the Chairman and SEK 200,000 to each of the other members. This
is unchanged as compared to the previous year.

Election of Board Members
The meeting decided to re-elect Mikael Bragd, Bernt Magnusson and Indra Åsander
and to elect Markus Gerdien and Mikael Aru as a new members. Markus Gerdien was
elected as Chairman of the Board.

Formation and duties of the Nomination Committee
The meeting decided to adopt the proposal regarding the Nomination Committee’s
composition and duties. The Committee then consists of the Chairman of the
Board, one representative each of the three largest shareholders and a member to
be independent and represent the small shareholders of Pricer.

Decision on principles for remuneration to senior executives
The meeting decided to adopt the recommendation of the Board regarding
principles for remuneration to senior executives.

Adoption of new Articles of Association
The meeting decided to adopt new Articles of Association.

Adoption of Share Saving Plan
The meeting decided to adopt the recommendation of the Board to implement a
Share Saving Plan for all employees and a Performance Plan for management and
key employees and, under each plan, the right to dispose of shares in the
Company, share issue without the shareholders’ pre-emptive rights and
authorization for the Board to decide on acquisition offers.

Authorisation to the Board to issue shares
The meeting decided to authorise the Board, on one of more occasions during the
period before the next Annual General Meeting, to decide on the issuance of no
more than 5,000,000 new shares of class B. The Board shall have the right to
decide on the issuance of shares in exclusion of the shareholders’ pre-emptive
rights, with or without non-cash consideration. The authorization is only valid
for acquisitions of companies, businesses, immaterial rights or other assets.

For further information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 15:00 hrs CET on
Tursday, 25 April, 2013.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com

Website: www.pricer.com
Telephone: +46 8 505 582 00