IRVINE, CA--(Marketwired - May 13, 2013) - InnovaCounsel LLP, a new-model law firm whose network of in-house attorneys serves as trusted business advisors to companies wishing to accelerate their growth and protect the businesses they're building, announced its expansion today to the Northwestern region of the U.S. Michael Oswald, founder and partner of InnovaCounsel, will spearhead growth throughout the region's burgeoning business hubs.

With well-established successes in Orange County, Los Angeles, San Diego, San Francisco and Silicon Valley, InnovaCounsel looks forward to launching a new regional powerhouse that will expand the firm's reach and extend local businesses' access to its innovative legal solutions. This northwestern expansion is designed to meet the area's growing demand for customized, value-based legal services from executive-level general counsel attorneys. InnovaCounsel brings 20 years of in-house corporate legal and management experience to small- and mid-sized companies in the area.

"Bringing our distinctive model to the northwest means not only immersing ourselves in a fresh environment, but also gaining new opportunities to better serve the needs of businesses outside of California that wish to accelerate their success," says Oswald, who is a member of the State Bars of California, Colorado and Idaho and recently relocated to the region. "This opportunity to continue building upon InnovaCounsel's trusted and valued presence demonstrates growing corporations' need for flexible and dependable legal resources nationwide."

Within the new market territory, InnovaCounsel will continue to work part time on-site with clients to collaboratively impact their futures and bottom lines. The firm's experienced attorneys immerse themselves in each aspect of the company, from sales and marketing to finance, HR and IT, in order to effectively benefit the business. These unique relationships provide clients a tangible return on investment.

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ABOUT INNOVACOUNSEL: Headquartered in Irvine, Calif., InnovaCounsel is turning the traditional law firm on its head with an innovative new way of practicing law that brings talented general counsel in reach for fast-growth and mid-sized companies. InnovaCounsel's unique business model makes it financially possible for companies to enjoy all the advantages of talented and experienced in-house counsel as part of the management team for an affordable flat monthly fee. The firm's in-house general counsel services offer industry-proven, executive-level general-counsel attorneys on a full- or part-time basis for a fixed monthly retainer that's well below the cost of a traditional hourly-rate law firm -- and with none of the overhead of adding a new department. Initially launched as The General Counsel, the firm changed its name to InnovaCounsel in 2012 to better reflect its spirit of innovation. For more information, visit

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Leslie Licano
Beyond Fifteen Communications, Inc.