HOUSTON, May 13, 2013 (GLOBE NEWSWIRE) -- The One World Doll Project, subsidiary of One World Holdings, Inc. (OTCBB:OWOO) announced today it has signed a multi-year representation deal with Shade Global, Inc.
"We are extremely excited to be adding Sheryl Shade and Shade Global to The One World Doll Project team of experts. This company was developed to be 'the' multi-cultural doll company. Our business strategy is unique and our management team is exceptional. With Shade Global spearheading our public relations, marketing, and branding efforts, we are convinced that Sheryl Shade brings the perfect blend of experience, knowledge and strategic partnerships that will expedite our goal of making The One World Doll Project and the Prettie Girls! Dolls a household name," said Joanne Melton, CEO of One World Holdings. "As a publicly traded company, we continuously strive to create enthusiasm in the marketplace and we stand convinced that the One World relationship with Shade Global makes a clear statement to current and potential shareholders that we are serious about the business of creating shareholder value," Melton added.
During the past 20 years, Sheryl Shade has been Principal of Shade Global, a firm specializing in representation, brand extension, and franchise management for Olympic athletes, documentary filmmakers, media companies, and public institutions. Sheryl has represented leaders in many sports including Bela Karolyi, Shannon Miller, Paul Hamm, Shawn Johnson, Gabrielle Douglas and Chellsie Memmel in Gymnastics; Mia Hamm and Kristine Lilly in Soccer, Nick Geppert in Freestyle Skiing and Jenn Shur in Pole Vault, among many others who have committed themselves to Olympic excellence.
"We are proud and pleased to assist the One World Doll Project in developing great memories, positive role models and important messages for all little girls," said Shade.
About The One World Doll Project
During her 15 years at Mattel™, Stacey McBride-Irby designed and created countless fashions and concepts for the iconic Barbie® line. Most notably, Stacey designed an entire new line for the company, the So In Style™ dolls and the Alpha Kappa Alpha Sorority Centennial Collectors Doll.
The One World Doll Project has developed an exciting line of multi-cultural and fashion dolls that it anticipates will have a major impact in the months ahead. The Prettie Girls! OWP doll line is unique in their look, their backgrounds and their stories that capture the essence of what every little girl can embrace and relate to. The Prettie Girls! Ms. McBride-Irby, along with the One World Doll Project, believes that little girls and their mothers are looking for images of beauty and fashion that mirror the same colors, shapes and physical characteristics that they themselves possess.
The mission of the company is to introduce a fresh manner in which mainstream dolls are designed, marketed and integrated into the fabric of America. The One World Doll Project's core mission is to make the most significant, positive cultural impacts on play and in the doll category in recent history.
More information about One World Holdings, Inc., Stacey McBride-Irby and The One World Doll Project Story and Team can be found at www.oneworlddolls.com.
Mattel, Barbie, So in Style and the Mattel, Barbie and So In Style logos are trademarks of Mattel Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.