Prolitec Wins Wisconsin's Prestigious 'Export Achievement Award'

Governor Lauds Ambient-Scenting Leader for International Growth, Innovative Products


MILWAUKEE, WI--(Marketwired - May 13, 2013) - Prolitec Inc., a leading developer of scenting and air-care technologies under the Air/Q Atmospheres brand, was the winner of Wisconsin's 2013 Governor's Export Achievement Awards in the "Small Business" category. Presented by the office of Gov. Scott K. Walker, the awards salute state firms and organizations that have achieved extraordinary results in international markets or that have contributed to Wisconsin's ability to compete in the global economy.

"The state of Wisconsin is proud to recognize Prolitec for its significant export growth and contribution to the state's economy," said Lora Klenke, Vice President of International Business Development at the Wisconsin Economic Development Corporation.

Under the rules of the competition, winners must have exhibited significant growth or have implemented innovative strategies that could serve as examples for other firms in the state. The competition is open to agricultural, forestry, industrial, high-tech or service enterprises involved in the export of products or services that originate in Wisconsin.

"Speaking on behalf of our employees in Wisconsin, I know that all of us at Prolitec are extremely proud to have received this award from the governor's office," said Richard Weening, CEO.

A pioneer in the use of scent to enhance indoor air quality, Prolitec helps clients around the world create attractive interior atmospheres, extend brand identity and/or employ odor-remediation to erase malodors. "Over the past few years, we have greatly increased our client based of retail stores, malls, hotels, spas, fitness centers, casinos, assisted-living communities, hospitals and more," states Roger Bensinger, Executive Vice President of Business Development. "All told, Prolitec and its partners now provide service at more than 40,000 locations in 73 countries."

Made in Milwaukee and shipped from a warehouse on West Canal Street, the company's computer-controlled delivery systems use fragrances designed by the top perfumers in the world. Prolitec also develops custom scents finely tailored to customer requirements. At the heart of Prolitec's Air/Q Atmospheres system is a patented droplet generator capable of converting aqueous or non-aqueous liquids into plumes of ultra-fine droplets measuring about 1 micron in diameter. These blend with and uniformly treat the air in indoor spaces. The systems are controlled by an on-board computer functioning independently or in conjunction with a building's automation system.

Since 2009, Prolitec has dramatically expanded its network of service partners around the world. Last year alone, the company opened up new markets in Brazil, Mexico, the Caribbean, Eastern Europe, Russia and China, along with several countries in Southeast Asia. Global accounts using the service include Abercrombie & Fitch, Hollister, Mercedes Benz, Giorgio Armani and Regus Corporate Offices.

Prolitec has also partnered with key Wisconsin organizations such as Goodwill- TalentBridge, which supports the company's production facility through the employment of 23 associates; the Wisconsin Manufacturing Extension Partnership, and multiple local key manufacturers, distributors and third-party contractors throughout Greater Milwaukee. "The support we have received from our Wisconsin colleagues has been tremendous, and it's a major factor in the success we have enjoyed thus far," Bensinger said.

About Prolitec-Air/Q Atmospheres
Prolitec, Inc. is a global provider of ambient scenting technology and services under the Air/Q Atmospheres brand to retail stores, hotels, casinos, assisted living communities, offices and other locations. Headquartered in Milwaukee, Wisc., Prolitec provides scent marketing services in the U.S. directly to major brands such as Abercrombie & Fitch, Hollister and Hard Rock Casinos. Prolitec also provides products and services in more than 70 countries around the world through certified service provider partners. To learn more, visit www.prolitec.com.