Cisco Report Reveals That Half of All Global Consumers Surveyed Purchase Cars Based on Technology Reputation of the Brand
SAN JOSE, CA--(Marketwired - May 14, 2013) - Cisco (
Consumers demonstrated in the survey how information and technology are crucial throughout the car experience. From the car purchasing experiences to service maintenance, consumers are using more advanced communication technologies (such as mobile, text, telephone, websites, embedded communications devices) to engage with manufacturers and car dealerships. Results show roughly half (47%) of global consumers value the brand's reputation for adopting technology when purchasing a vehicle.
Globally, consumers are eager to see more transportation changes in customization, safety, time, and cost savings. Brazil, China and India show significantly more willingness to provide information on driving habits, in exchange for cost and time efficiencies, and may have more trust in driverless automobiles.
Key Highlights:
Prior to purchasing a vehicle, consumers prefer to begin their process online.
Consumers desire a more automated way to track car maintenance costs
Consumers are willing to trade personal information for customization, security and savings
Consumers Trust in Automated or Driverless Automobiles
Supporting Quotes:
Andreas Mai, director of product marketing for Connected Industries Group at Cisco
"Most consumers expect to be connected to the internet wherever they are. Since they may spend much of their time in their car, it stands to reason they want their car to be more connected. This consumer survey confirms that it is time to take the internet to the road and into our cars."
Peter Granger, Senior Industry Marketing Manager, Cisco Products Solutions Industry Marketing: "The survey shows consumers' comfort with technology and need for immediate information whether they are researching, buying, driving or servicing their vehicle. While consumers in diverse parts of the world may expect very different experiences, their technology demand is more positive than many manufacturers imagine. Many consumers are just waiting for manufacturers to respond with better car buying, driving and service experiences augmented by technology."
Supporting Resources:
Cisco Customer Experience Report website
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