SACRAMENTO, CA and BOSTON, MA--(Marketwired - May 14, 2013) - Risk Strategies Company (RSC), a national insurance brokerage and risk management firm headquartered in Boston, has named Jim DiFalco as Executive Team Leader for RSC's Credit Union Health Benefits of America (CUHB) Employee Benefits Captive program. Jim will co-lead RSC's efforts to increase CUHB's national expansion into credit unions seeking an alternative to traditional medical insurance plans or programs.

"With medical premiums increasing ten to fifteen percent annually, there is pent-up demand for cost-effective solutions among mid-market employers, desperately seeking alternatives to traditional health insurance plans," said Fred Cannon, Executive Vice President, Risk Strategies Company. "We are excited to add Jim DiFalco, an experienced self-funding and captive management executive, to help accelerate the growth of CUHB and take advantage of this market opportunity."

Jim's background includes six years with Blue Shield of California, a $9 billion health plan focused on the California market. At Blue Shield, Jim managed the development and distribution of self-funded products to mid-size and large employers, Taft Hartley groups and Public Sector entities. His accomplishments include a 700 percent increase in the premium and client base of Blue Shield's stop loss business.

More recently, Jim served as Vice President of Business Development for WorldMed Assist, a leader in medical travel facilitation for consumers. Jim expanded WorldMed's offering to the corporate market adding the company's first 40,000 covered members. Jim also was Vice President of Sales for Andreini and Company where he built a $1 million pipeline for Andreini's Employee Benefits Captive program.

Jim has an undergraduate degree from Swarthmore College and an MBA from Pace University.

About Risk Strategies Company
Ranked in the top 65 brokers in the country, Risk Strategies Company is a national brokerage firm distributing property and liability insurance and employee benefits insurance products to both privately held and publicly traded commercial clients.

Risk Strategies focuses on client risk management challenges and delivers pragmatic, cost-effective financial and business solutions. As a broker with a strategic focus, RSC employs a diverse range of skills outside of the traditional insurance sector. By placing a greater emphasis on creativity, innovation, efficiency, flexibility and specialized industry knowledge, we consistently deliver practical, cost-effective results to our clients.