PHOENIX, May 20, 2013 (GLOBE NEWSWIRE) -- With bikini, shorts and tank top weather just around the corner, Ideal Image, a leader in laser hair removal services, is opening a third center in the Phoenix market with a new location in Peoria. The grand opening celebration, open to the public, will take place on Friday, May 24th from 9 am – 5 pm.  Laser hair removal demonstrations and presentations, prize giveaways and refreshments will be featured at the event.  The new center is located at 9780 West Northern Avenue, Suite 1170, Peoria and joins the two other Phoenix centers in Chandler and Scottsdale.  Ideal Image now has more than 100 centers in 29 states across the U.S. 

"We're thrilled to be expanding in Phoenix and to offer new guests customized, convenient and cost-effective alternatives to getting rid of unwanted hair," said Bruce Fabel, president of Ideal Image. "Our continued growth in Phoenix and around the country this year is a testament to people realizing what a difference we are making in their lives and reinforces the commitment to our motto "Change Your Life Forever." 

Ideal Image is a nationwide family of full-service laser hair removal centers that provide an alternative to shaving, tweezing and waxing, for getting rid of unwanted hair on the bikini area, face, body, underarm, legs, back and other problem spots for women and men. Employing state-of-the-art laser equipment, customized treatments are tailored to an individual's skin color and hair type.  Using only highly qualified teams of medical professionals, comprised of Registered Nurses, Physician Assistants and Nurse Practitioners, Ideal Image provides guests with the utmost in care, comfort and safety.  
 
"We are dedicated to ensuring a positive experience for our guests, so they leave looking and feeling their best," said Jim Rush, National Sales Director. "The benefits of laser hair removal go beyond the obvious esthetics.  They however, and can also be measured by the time and money saved over a lifetime through eliminating routine hair removal sessions and on-going expenses for supplies and other services. There is no better time to get started than now, with summer right around the corner, and the desire to be confident, comfortable and ready for fun."

Ideal Image and its staff are committed to providing quality in all aspects of service. Personnel in every center are dedicated to the highest standards of medical training and ethical practices, striving to ensure the care and comfort of each guest before, during and after treatment is provided. 
As new advances in technologies and procedures in the laser hair removal business develop, Ideal Image is there, evaluating and tediously scrutinizing them for safety, reliability and results, using only FDA approved equipment that fully meets industry standards.

"Our efforts to provide the public with the latest industry news and information on laser hair removal over the past decade, as well as the research we conduct on our own, gives us the distinct advantage of being at the forefront of new developments in our business," added Bruce Fabel. "That alone can make the difference in quality of care and outcomes."

Ideal Image was recently featured on Lifetime Television's "The Balancing Act," as part of the show's Mission Makeover health and wellness series. Here, women received custom consultations for their individual hair and skin types and were treated to the latest procedures in laser hair removal.
If you have any questions, the team of professionals at these locations will be happy to fully explain the laser hair removal process and the benefits it can offer. To learn more about Ideal Image and its newest locations, please visit www.idealimage.com.

About Ideal Image:

Ideal Image is a leader in laser hair removal and uses advanced techniques at locations nationwide for permanent hair reduction at locations nationwide. Ideal Image distinguishes itself from its competitors through its unparalleled passion for incorporating continual advancements in the industry and encouraging the highest standards of medical training. Ideal Image takes pride in its rigorous hiring practices and unwavering dedication to customer privacy, safety, and comfort.

Ideal Image was the recipient of the 2011 Florida Ernst & Young "Entrepreneur of the Year" honoree for Consumer Services.