Cineplex Media Upfront: Why Cinema is the Place to Advertise

TORONTO, ONTARIO--(Marketwired - May 23, 2013) - Cineplex Media (TSX:CGX), the premiere name in Canadian cinema marketing, hosted its first Upfront presentation Wednesday; the event took place at the Scotiabank Theatre in downtown Toronto with agencies and clients in attendance.

"Cinema has always been a unique and powerful medium that allows advertisers to stand out and reach consumers" said Salah Bachir, President, Cineplex Media. "Our Upfront presentation combined with the incredible line up of movies for 2013 and beyond, proves that the movie advertising is stronger than ever. The multi-platform media options, available from Cineplex Media, offer advertisers strategically integrated contact points to effectively deliver their messaging to busy and otherwise distracted consumers."

Attendees were treated to a candid interview with legendary Canadian director Norman Jewison (In the Heat of the Night, Moonstruck) who was on hand to discuss cinema and his formidable career. At the conclusion of the interview Mr. Bachir announced that in honour of Norman Jewison's outstanding work and contributions, Cineplex Entertainment would be naming an auditorium at the Cineplex Odeon Varsity Cinemas in his honour.

Lori Legault, Senior Vice President, Sales, revealed that cinema is often considered the best way to showcase advertising as each movie is a special event often compared to the Superbowl or The Oscars, but only a daily basis. In fact the emotional engagement of cinema out reaches those once a year spectacles. "Adding cinema to your existing mass reach plans," says Lori Legault, "will deliver the heart of your consumer, something only cinema advertising can do."

Ellis Jacob, President and CEO, Cineplex Entertainment, was on hand to discuss the technological innovations that will continue to put the theatre chain at the forefront of the industry, including developments in 3D, UltraAVX, IMAX, VIP Cinemas and D-Box. He also revealed details about recently acquired theatres in Montreal, Toronto, Mississauga, Oakville, and two locations in Vancouver.

Cineplex Media had a strong 2012, welcoming more than 100 million moviegoers. Cinema in Canada delivers some of the most coveted demographics; 74% of P12-24 and 69% of A18-34 (PMB Spring 2013).

About Cineplex Media:

Cineplex Media is Cineplex Entertainment's wholly‐owned advertising business offering clients on-screen and lobby cinema advertising, Cineplex Magazine and Le magazine Cineplex, digital signage in malls and office towers, as well as mobile apps and online sales at Cineplex.com.

About Cineplex:

Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 136 theatres with 1,455 screens from British Columbia to Quebec, serving approximately 71 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at cineplex.com.