PORTLAND, OR--(Marketwired - May 30, 2013) - iovation, protecting business across the globe from Internet fraud and identifying good online customers with its device reputation technology, today announced that it will discuss how shared device intelligence can fill in the gaps left open by traditional personally identifiable information (PII). Andy Mallinger, iovation's Director of Product, will present this information in the session entitled, "Is My Smartphone a Proxy for 'Me'" to Communications Fraud Control Association (CFCA) members at its upcoming Annual Meeting & Summer Educational Event in Toronto, Canada on June 5, 2013 at 10:30am EDT.

"The Internet-connected devices we use every day act as extensions of our virtual identities and their behavior can be used to inform companies about which online transactions are trustworthy," said Mallinger. "PII data, which often includes information such as names, addresses or social security numbers, is useful in fraud prevention, but a broader perspective is available. When armed with information about the behavior of Internet devices, online businesses can more accurately determine who is likely to commit fraud by creating a more complete picture of the individuals visiting their sites."

In the session, Mallinger will fully detail the concept of virtual identification based on the set of devices consumers use. He will expand on how device behavior intelligence can even be used to identify potential fraudulent transactions, and how it can be used to identify good, new customers, without having to collect PII.

iovation, with its ReputationManager 360 solution, tracks the online behavior of more than 1.3 billion devices from around the world; everything from desktops to laptops, mobile phones to tablets, and gaming consoles to smart TVs. By utilizing iovation's device reputation intelligence gathered across its network of hundreds of customers and thousands of security professionals, businesses can determine whether any device has been or is likely to be a source of fraudulent transactions. With this intelligence, iovation stops more than 150,000 fraud attempts daily, proactively identifying devices that are associated with abuse and stopping bad actors before they can strike.

About iovation
iovation protects online businesses and their end users against fraud and abuse through an industry-leading combination of advanced device identification, shared device reputation and real-time risk evaluation. More than 2,000 fraud managers around the globe leverage iovation's database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, insurance, social network, gaming and other companies make real-time queries to iovation's knowledge base of more than 1.3 billion devices from every country in the world. Clients also leverage iovation's Fraud Force Community, an exclusive virtual crime-fighting network of the world's foremost security experts sharing intelligence about cybercrime and prevention techniques. Every day, iovation stops more than 150,000 fraud attempts. For more information, visit www.iovation.com.

Contact Information:

iovation Inc.
Connie Gougler