MONTREAL, QUEBEC--(Marketwired - June 3, 2013) - With an anticipated attendance of 500,000 spectators over three days, the 14th annual LG Crescent Street Grand Prix Festival presented by Bud Light is back and bigger than even. From June 6-8 Montreal's most popular street festival promises something for everyone. From small Italian cars and a Formula One show car, to autograph sessions with F1 drivers, live music on stage and fashion show on the catwalk. There is truly unlimited excitement for the whole family. Montreal's most visited street festival occupies two full blocks between Sainte-Catherine Street and Sherbrooke Street.

"The Crescent Street Merchants' Association and Montrealers in general are ready for the warm weather and the festival season to return," said Steve Siozios, president of the popular street's merchants association. "Our merchants look forward to a great year and a pleasant festive atmosphere for all to enjoy".

LG Electronics returns for the fourth consecutive year as title sponsor of the event. Festival goers will have the opportunity to experience some of LG's innovative new Smart products, and have a chance to win fantastic LG prizes throughout the festival. The LG Champion's Podium photo experience is back and always a fun way for visitors to remember the Festival.

Thanks to the event's presenting sponsor, the Bud Light Stage will offer a variety of exciting Canadian acts performing a musical experience comprised of a mix of pop, rock and top 40's including Classified (Canadian Award winning rapper with such single hits as "Inner Ninja" and "Oh... Canada") on Thursday night presented by Public Mobile as well as live music performances every night between 7 and 11 p.m. on the Bud Light Stage.

Event promoter, BBF Promotions is proud to welcome Dodge as a new sponsor of the 14th edition of the LG Crescent Street Festival and its associate brand, Fiat as the new automotive partner for 2013. No less than 11 cars from these two groups will be on display for everyone to admire. From the Fiat Abarth Cabrio, to the 2013 SRT Viper, visitors will be able to find horse power and style corresponding to their like.

Also taking place on the Bud Light Stage are professional driver appearances, which will be presented by TW Steel. Former Formula One driver David Coulthard, will be meeting fans on Thursday, June 6 at 6:15 p.m. and Emerson Fittipaldi, Formula One Champion and two-time Indy 500 winner, will be making an appearance on Saturday, June 8 at 5:30 p.m.

Acknowledging Montreal's appreciation and appetite for fashion, the LG Crescent Street Grand Prix Festival has decided to present the TruCulture Fashion Show at 8:45 p.m. on Friday evening, showcasing a local Quebec company.

"Year after year we challenge ourselves to come up with new and innovative ideas. Each year, we put together an impressive line up of activities, thanks to the continued support and commitment of our dedicated sponsors and event partners," said Brian Fogt, President of BBF Promotions. "Fans can expect a jam-packed schedule, with a lot more to see and do for people of all ages."

Other activities taking place festival weekend include the participation of world renowned Firas Zahabi, founder of TriStar Gym and personal trainer to GSP (George St-Pierre). TriStar will be on site to do MMA demonstrations and to offer public training sessions. Also, the Pirelli Racing simulators, a hit with all ages, are back!

Opening ceremonies for the festival will take place on Thursday, June 6 at 12:30 p.m. on the Bud Light Stage and will be followed by the annual Celebrity Pit Stop Challenge at 1 p.m. and the media competition at 4:30 p.m. The public will be invited to test their tire-changing skills at the Pit Stop Challenge on Thursday, Friday and Saturday as the friendly competition will be open all day.

The LG Crescent Street Grand Prix Festival, presented by Bud Light, will be open every day from 11 a.m. to 11 p.m. on Crescent Street taking up two full blocks of excitement between Sainte-Catherine and Sherbrooke streets, June 6-8 and will be followed by the Chrysler Classic Showcase on Sunday June 9.

Contact Information:

Torchia Communications
Valerie Marcoux
514 288-8290 ext. 214

Torchia Communications
Diana Gavrila
514 288-8290 ext. 222