CLEVELAND, OH--(Marketwired - Jun 5, 2013) - Inbound marketing is now an essential part of any company's marketing strategy, but one common question still plagues business owners and executives: How much does it cost? According to a recent Gartner survey, US companies spend an average of 2.5 percent of revenue on digital marketing. And those digital marketing tactics make up 25 percent of marketing efforts on average. For a business with $5 million in revenue, that's still $125,000 per year.

Digital, however, should only be part of a company's inbound marketing strategy. Success means companies need to focus on making inbound a fully integrated part of marketing and sales processes.

To help business owners and executives determine proper inbound marketing spending and encourage other stakeholders in the company to get on board, Kuno Creative will present the free webinar "Inbound Marketing: Buy-In, Budgets and Best Practices" on Thursday, June 13, at 1 p.m. EDT/10 a.m. PDT. The webinar, presented by Kuno Creative CEO Chris Knipper, will demonstrate how inbound marketing will impact a company's bottom line and how it has worked for others through case studies and more.

The webinar will cover:

  • How inbound marketing is a different approach & why you need your management team to be on board.

  • How much inbound marketing really costs and what you should measure to prove results.

  • Case studies from different industries that sell B2B and B2C.

  • How inbound marketing will impact your bottom line.

To register for the free webinar "Inbound Marketing: Buy-In, Budgets and Best Practices," taking place on Thursday, June 13, at 1 p.m. EDT/10 a.m. PDT, visit

About Kuno Creative

Founded in 2000, Kuno Creative is an enterprise inbound marketing agency specializing in digital marketing with an emphasis on content marketing, demand generation, lead nurturing and marketing automation. Kuno is a Certified Gold HubSpot Partner. For additional marketing resources, connect with Kuno Creative on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ and Slideshare.