FORT WORTH, TX--(Marketwired - Jun 11, 2013) - People, not technology, are what make businesses successful, regardless of the industry.

That's what Austin Allison, founder and CEO of dotloop, the fastest-growing software company in real estate, and Chris Smith, co-founder of Curaytor and industry evangelist, will showcase with their forthcoming book, "PEOPLEWORK: Welcome to the People (Not Digital) Revolution." Allison and Smith launched a campaign on Kickstarter, the world's largest funding program for creative projects, to grow the PEOPLEWORK movement on Friday, and have already raised more than $44,000, almost 90 percent of its $50,000 goal.

For more details on how to join the PEOPLEWORK movement or to pledge your support, please visit:

"Whether we're talking consumer or enterprise services, innovation doesn't happen by merely digitizing existing processes, but rather in fundamentally changing the way businesses operate. Today, it's more important than ever that companies put people, not technology, at the center of that equation," said Austin Allison, co-author of PEOPLEWORK. "We've entered an era that enables people to collaborate and work together in ways that weren't possible until now. PEOPLEWORK is about running a better business by putting people first in the digital, connected world in which we live."

The digital revolution, and the influx of new technologies and applications that it has enabled during the past decade, has fundamentally changed how people communicate and how business gets done. But these changes have also de-humanized business in many ways. While businesses have successfully digitized their processes or made them more mobile-friendly, many haven't figured out the key to business success today: allowing people to work better, together. Businesses of all sizes, and from nearly every industry, must rethink the way they work and connect with their customers.

In PEOPLEWORK, Allison and Smith,'s 'People's Choice for Most Influential Person in Real Estate' in 2011, explain why businesses must adjust how they work to better reflect today's digitally-connected world with a new focus on people, collaboration and working better, together. The book shares 10 principles of PEOPLEWORK, which teach professionals everywhere how to run a successful 'belly-to-belly' business, for decades to come. Living by these principles has enabled Allison to build the fastest-growing software company in real estate -- and the principles apply to nearly every business, regardless of size and industry. The principles include:

  • Human Companies Win: Be yourself and show customers you care. Your business will be magnetic.

  • Service is Marketing: Service isn't overhead, it's marketing. Use it to your advantage.

  • Stars Are Made in Hollywood: Your business is only as great as the people who comprise it.

  • Change Needs a Blueprint: Change is no longer optional; the only question is how you embrace it.

"PEOPLEWORK isn't about platforms, pixels or technology for technology's sake. Instead, it focuses on business strategies for people and businesses to work better together given the technology-enabled world we live in today," said Chris Smith, co-author of PEOPLEWORK. "Plus, the principles introduced in PEOPLEWORK are what have made Austin Allison's company, dotloop, a massive success. They have led to Allison's awards, such as Forbes' '30 Under 30' and Inman News' 2012 'Innovator of the Year' -- and the cover of Entrepreneur Magazine. And now, other entrepreneurs will benefit from those experiences." 

Allison, Smith Turn to Kickstarter to Raise Awareness for PEOPLEWORK Movement

Allison and Smith have chosen to use Kickstarter to raise awareness for the PEOPLEWORK movement, raising more than $44,000 in just 72 hours since the campaign launch. Through Kickstarter, supporters are able to pre-order copies of PEOPLEWORK and hire the authors to share PEOPLEWORK with an audience of their choice at a future date. HousingWire CEO Paul Jackson was the first to support the campaign, pledging $4,000 onstage at REX2013 last week, and Xplode Conference Founder Matt Fagioli was next with $7,000. Other notable supporters of the PEOPLEWORK movement include: Dan Corkill of Follow Up Boss; Dan Stewart of Happy Grasshopper; Gary Keller of Keller Williams; Scott Pierce of Listings-to-Leads; Kevin Tomlinson of ONE Sotheby's International Realty; and Judy Weiniger of RE/MAX Premier, as well as Coldwell Banker Previews of Southern California, Market Leader, Prudential Fox & Roach and RE/MAX Town Centre Orlando.

"PEOPLEWORK is at the core of all successful businesses today. While real estate, in particular, is an industry that has always been about trust, relationships and working together -- those components are also true of nearly every other industry today," said Paul Jackson, CEO of HousingWire. "The Kickstarter strategy Austin and Chris have implemented is still fairly 'non-conventional' in the publishing world -- but it's a strategy that puts people first, consistent with the principles of PEOPLEWORK. I'm proud to be the first supporter of the campaign."

"Technology is a powerful connector of people, but it's the people that matter much more so than the technology itself," said Matt Fagioli, founder of Xplode Conference. "Austin and Chris get that at the deepest level. We just had to be a part of it."

To learn more about PEOPLEWORK, to order a copy of the book, or to bring in the Authors to share the Peoplework story, please visit the Kickstarter campaign here:

About dotloop
dotloop brings people, documents and tasks into one online experience to delight buyers and expedite the way that people work together. dotloop is a cloud-based service that allows people interact with documents and each other anytime, anywhere and from any device. Using dotloop, brokers increase visibility, office productivity and compliance, while agents focus on what matters most in real estate: delivering great experiences that buyers and sellers love.

dotloop is the fastest-growing software company in real estate today, used by more than 600,000 professionals -- serving more than 10 million buyers and sellers -- across brands such as Keller Williams, Prudential Real Estate and RE/MAX. The company is based in Cincinnati, Ohio and backed by Trinity Ventures. To learn more about dotloop, visit

Follow dotloop on Twitter:
Follow dotloop on Facebook:
Follow dotloop on YouTube:

Contact Information:

Media Inquiries:
Sara Schulte