CINCINNATI, OH--(Marketwired - Jun 11, 2013) - Advantage Sales & Marketing (ASM), a premier consumer packaged goods sales and marketing company, has deployed Datalliance as the company's new generation Vendor Managed Inventory (VMI) platform. 20+ VMI Program Management Service clients are now being supported by ASM using Datalliance.

"Outsourced VMI program management is a natural extension of the retail sales services we provide our clients," says Sandy Yob, ASM Vice President, Order to Cash. "We already understand their business and products, and because we have experience running VMI programs, we can provide a level of service and expertise consumer products companies just can't find anywhere else. With Datalliance in place, we're more capable than ever to run client VMI programs of any size. We can more efficiently on-board new clients and we can scale our teams more easily. Datalliance also opens up new capabilities for information sharing between our clients and their customers, which means we're all in an even better position to collaborate on building sales." 

Commenting on why ASM selected Datalliance, ASM Director of IT and BPO Services, Phil Ben-Joseph, said: "In order to deliver against our clients' objectives, we've always recognized the need for IT platforms that are highly functional and productive. As our number of VMI clients grew, we researched additional VMI platforms to determine if we could benefit from a change in providers. We quickly saw that the Datalliance platform and supporting service was far more productive for our analysts." 

ASM and the Datalliance customer care team transitioned all existing VMI clients to Datalliance within just a few months' time. That included a period of parallel operations to be sure no client or customer experienced any disruptions. The entire change-over was done on schedule and on budget. The legacy system was eliminated along with all of its expense.

Greg Tolman, ASM's transition project manager, commented on his experience working with Datalliance during the transition: "I was very impressed with the quality of support we received from the Datalliance customer care team. I've been involved with quite a few new system roll-outs and I have to say that Datalliance provided the best support I've ever experienced from a solution provider in any of those projects. They are a part of the ASM team. They know what they are doing and are very responsive. They've made a huge difference for us and have been a pleasure to work with." 

Read the complete story on ASM's transition to Datalliance VMI at

About Datalliance
Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit

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Brian Lindner