CHICAGO, IL--(Marketwired - Jun 11, 2013) -  ALEX®, the popular benefits communication solution from The Jellyvision Lab, welcomes SHRM 2013 Annual Conference & Exposition attendees to the Windy City this June 16 to 19, and invites human resource management experts to learn more about the latest version of its virtual benefits counselor and the new ALEX Does Health Care Reform experience.

In Booth #350 -- a magnificent McCormick Place exhibition space complete with handsome tuxedo gray carpeting, humorous party photo stand-ins of beloved Chicago icons, and whimsical conference swag -- attendees will see how ALEX can take care of their companies' employee communication heavy lifting and reduce the time spent on benefits education in general. 

"The most recent version of ALEX covers all the latest changes in benefit plan designs, and we can't wait to show off the brand-new ALEX Does Health Care Reform," said Josh Fosburg, vice president of business development for The Jellyvision Lab. "In less time than it takes to eat a slice of Chicago deep dish, your employees can learn everything they need to know about things like the individual mandate, guaranteed issue, exchanges, Medicaid expansion, and more." Modeling the new ALEX baseball jacket he'll be wearing at the expo, Fosburg added, "I better lay off the pizza if I want to be able to zip this thing up."

To see how ALEX simplifies employee communications, be sure to come by the ALEX booth or arrange a live demo by contacting Fosburg at 312-667-0420 or For employee benefits industry insight, follow ALEX on Twitter, YouTube, Google+, or join the LinkedIn Group.

About ALEX®, The Jellyvision Benefits Counselor
ALEX is a web-based virtual benefits counselor who transforms benefits jargon, legalese, and gobbledygook into personally relevant information employees can use to select their best-fit plans. Employees adore him, and when HR leaders see how he boosts engagement and drives benefits savings, they can't help but fall in love as well. Today, ALEX is available to more than one million employees across nearly 100 organizations, and almost 90% of those who use him say they better understand and appreciate their benefits thanks to his help. In 2013, fans will see ALEX expand into health care reform, wellness, and other employee communications. To learn more about ALEX, please visit

About The Jellyvision Lab
If your company website has a lot to say and is currently doing it in a way that's too technical or filled with corporate jargon, marketing speak, impersonalized FAQs, and outsourced sales reps referring to massive binders of robotic text, then you should seriously consider calling The Jellyvision Lab today. For more information and sample work, visit

Contact Information:

Media Contact:
Jackie Abramian
BridgeView Marketing (for Jellyvision ALEX)
Twitter: @jellyvisionalex