BOSTON, MA--(Marketwired - Jun 12, 2013) - Actiance, helping organizations benefit from communications, collaboration and social networking, today announced its customer Macquarie Group will share expert insight into how to integrate social into the marketing objectives of a business at E2 Boston on June 18. Presenting jointly with Actiance, Macquarie will highlight how the organization promoted the innovative use of technology to deliver social media to investment advisers as a key element in its communications tool kit.

E2 Boston is a UBM Tech platform that provides enterprises with the knowledge needed to work smarter, especially as the influx of social, mobile, cloud, big data and new software architectures are allowing organizations to move quicker and reach new customers faster than ever.

As vice president, digital marketing for Macquarie, Silu Modi spearheaded the company's social business initiatives. Recently named a 2013 Social Business Leader by InformationWeek, Modi leveraged the Actiance Socialite solution to enable Macquarie financial advisors to access social networks, a key component of the organization's overall social business plan. During the panel discussion, Modi will provide candid thoughts on how the various stakeholders at Macquarie, which included compliance, IT and other executives, banded to enable social within their organization.

"A key component to successfully deploying social media within a financial services firm is ensuring that all key stakeholders are involved, and the earlier the better. Silu tells a fascinating story how he aligned multiple, complex requirements and mitigated risks across the enterprise to enable social," said Joanna Belbey, social media and compliance specialist, Actiance.

What: Social Media and Financial Services: Macquarie Private Wealth Shares Their Journey from Start to Future
Where: Boston Marriott, Copley Place
When: Tuesday, June 18 at 12:25pm ET
Speakers: Joanna Belbey, social media and compliance specialist at Actiance; Silu Modi, vice president digital at Macquarie Group

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About Actiance
Actiance is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and (CRM).

Actiance is headquartered in Belmont, California. For more information, visit or call 1-888-349-3223.