COLOGNE, GERMANY--(Marketwired - Jul 4, 2013) - The magic of the wise men: The pioneers and leading brands of the global industry reveal their potential at the dmexco 2013. In addition to the already scheduled lectures of the global CMOs of Unilever and Procter & Gamble, there are also going to be further outstanding and visionary keynotes by top decision-makers of leading brands such as Amazon, AOL, Bertelsmann, Electronic Arts, Facebook, Google, Handelsblatt, Havas, Luma Partners, Twitter and Yahoo! this year, which will demonstrate the significant trends, strategies and innovations of the digital business. Being part of it is really simple: Trade visitors can register free of charge immediately at

"With a global reach of over 2.8 billion users and a total overall turnover of more than 120 billion US dollars, digital top brands such as Twitter, Facebook, Yahoo! and Google as well as Amazon, Bertelsmann and EA will be demonstrating the full power of the international digital business in their keynotes at the dmexco 2013. There is no other comparable event worldwide that can boast such a wide-ranging and equally first-class line-up of the most innovative managers and pioneers of the global digital industry. In brief: The dmexco will be the hub of the digital world for a few days," stated Christian Muche, dmexco's Director Business Development, Strategy & International. The dmexco visitor can meet up with and experience all of the top representatives of the digital industry, both at the expo and on the stages of the Conference, and obtain new impulses for all of the relevant business areas of the digital industry.

Shailesh Rao (VP International Operations Twitter) and Andrew Bosworth (Director of Director of Engineering and Product Group Facebook) will elucidate the central opportunities and challenges of social marketing in their keynotes. The eagerly awaited lecture by Henrique de Castro (COO Yahoo!) will deliver valuable know-how from the digital business and strategic stimuli. Lisa Utzschneider (VP Global Advertising Amazon) will be presenting the latest developments and trends from the important e-Commerce sector in her keynote. In the their capacity as leading media companies, Thomas Hesse (Executive Board Bertelsmann), Gabor Steingart (Managing Director Handelsblatt) and Tim Armstrong (Chairman & CEO AOL), will demonstrate how the international media industry is on course for a successful, digital future.

David Jones (CEO & President Havas) will report on the current trends of the global agency scene, whilst Terence Kawaja (Founder & CEO Luma Partners) will be examining the partly very complex digital landscape in her extremely entertaining lecture. In his lecture, Dave Madden (SVP Electronic Arts) will be underlining what potential games have for the growing business success in the digital business. And last but not least: Recently announced as keynote speakers of the dmexco 2013, Keith Weed (Chief Marketing Officer Unilever) and Marc Pritchard (Global Brand Building Officer Procter & Gamble) will be completing the ranks of the top decision-makers speaking at this year's dmexco. As global consumer marketing champions, they will report about the current trends and insights from the view of two of the world's biggest advertising spenders.

The complete conference programme of this year's dmexco will be available as a download soon. Trade visitors can already register free of charge for the dmexco 2013 now at

About dmexco
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners the dmexco is leading the global digital industry.

All further information on the dmexco 2013 (18 & 19 September in Cologne) as well as photos, videos and statements on the dmexco 2012 are posted at,, and

Contact Information:


Andre Hoffmann
+49 40 679 446 53
+49 40 679 446 11