BAY HARBOR, FL--(Marketwired - Jul 8, 2013) -  SmartMetric, Inc. (OTCQB: SMME) -- The President and CEO of SmartMetric, Inc., Ms. Chaya Hendrick, said today that SmartMetric will be releasing for sale direct to the public using national syndicated radio. Using radio as its marketing platform the company believes it will be able to achieve immediate public exposure of its MedicalKeyring™ product while also at the same time providing a perfect cost effective direct to the public sales channel. SmartMetric will be using national radio to direct consumers directly to the company's MedicalKeyring™ site where the public will be able to purchase from the company the MedicalKeyring. The sales and marketing radio campaign will commence in August 2013.

For information on the MedicalKeyring™ please go to For information on SmartMetric and its technology please go to

About SmartMetric, Inc.
SmartMetric, Inc. has developed a portable biometric identity and transaction card capable of storing a wide variety of personal information while protecting you against identity theft and fraud. It is one of the most advanced portable identity authentication solutions in the world today. The card contains a biometric fingerprint scanner and reader which only you can unlock and is smaller and thinner than a credit card. The SmartMetric card is ideal for a wide range of consumers, including Personal, Government and Corporate. For more information please visit us at

Safe Harbor Statement
Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

MedicalKeyring™ is a trademark of SmartMetric, Inc.

Contact Information:

Investor Relations:
Jens Dalsgard

SmartMetric, Inc.
Ms. Chaya C. Hendrick
President & CEO
Office: 786.294.6000
Direct: 786.269.2238