Sage Announces Gabrielle Boko as EVP Marketing for Sage North America

IRVINE, CA--(Marketwired - Jul 9, 2013) - Sage today announced that Gabrielle Boko would be joining Sage North America as the executive vice president of Marketing. Gabrielle has held senior marketing roles in a number of major software companies including Cognos and most recently SAP. Additionally, she has marketing experience in smaller, entrepreneurial start-up businesses in areas such as performance management and business process management. 

"The importance of business software is critical to extending networks and increasing efficiency for businesses of all sizes," said Gabrielle. "I am especially excited to be joining Sage, a proven leader in innovating and delivering business solutions for small to medium-sized businesses and see this as a fantastic opportunity to promote its vision for the future for these markets."

"We are excited about the addition of Gabrielle Boko to the Sage North America executive management team," said Pascal Houillon, president and CEO Sage North America. "With her diverse marketing background and experience in both large and small enterprise software companies, we are confident that she can drive higher visibility and awareness for Sage with our customers and prospects in the market."

Gabrielle will have leadership responsibility across all areas of marketing including PR, events, brand marketing, advertising, marketing research and revenue performance management. She will start with Sage on July 15 and will be based in the Irvine office.

About Sage Group plc
Sage Group plc is a leading global provider of business management software to small and medium sized companies, creating greater freedom for them to succeed. Sage understands how and why each business is unique. We provide products and services that suit varying needs, are a pleasure to use and are secure and efficient. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has over 6 million customers and more than 13,380 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil. For further information please visit www.sage.com.

For more information about Sage in North America, please visit the company website at NA.Sage.com. Follow Sage North America on Facebook, Facebook.com/SageNorthAmerica, and Twitter, Twitter.com/SageNAmerica.