CHICO, CA--(Marketwired - Jul 9, 2013) - With summer in full swing, BevMo!, the ultimate neighborhood specialty beverage retailer, will open its newest California store in Chico at 1937 E 20th Street on Friday, July 19 at 9 a.m. As the 137th BevMo! serving California, Arizona and Washington, the new 8,500 square foot retailer will feature a selection of more than 1,797 wines, 1,726 spirits, 1,742 beers and hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more, to help BevMo! Chico residents toast to fun this summer.

"We are so excited to join the Chico neighborhood and officially become a part of the beautiful 'City of Roses' with our newest location," said BevMo! CEO Alan Johnson. "From our light, crisp ales to our vast selection of spirits perfect for your signature summer cocktails, our newest location has all the ingredients Chico residents want, all in one location."

As the ultimate hosts of the neighborhood summer party, BevMo!'s newest retail location will offer gift bags valued at $50 to the first 500 lined up before the store opens at 9 a.m. Each gift bag will include a number of fabulous BevMo! specialty items such as a Go Vino wine glass, TrueTap Corkscrew, Food and Wine Cocktail Guide, Shark Skinzz Flask, custom DOLE Frozen Fruit Single-serve Cups drink recipes, gourmet snacks and a cocktail shaker. All are encouraged to invite friends and family to help celebrate the official store opening.

Additionally, BevMo! will host in-store events and demonstrations on opening day with local favorite brewer Sierra Nevada bringing out pub chef Micheal Iles to show off his recipe for Torpedo® Extra IPA Beer Cheese. Throughout the rest of opening weekend guests can continue to enjoy tastings from popular brewers and vineyards like Michael Pozzan Winery, Gen 5 Wines, Goose Island Brewery and Mendocino Brew & Butte Creek. Events include:

Friday, July 19 Tastings/Demonstration Events Include:
9 a.m. to 12 p.m. Sierra Nevada cooking with beer chef demo, Quintessential Wines, AfterParty
12:30 p.m. to 3:30 p.m. Michael Pozzan Winery, Bear Republic Brewing, Pinnacle Vodka
4 p.m. to 7 p.m. Gen 5 Wines, Sake, Grey Goose Vodka

Saturday, July 20 Tastings/Demonstration Events Include:
12:30 p.m. to 3:30 p.m. Crispin Cider, Sequin Wines, Bacardi Rum
4 p.m. to 7 p.m. Tito's Vodka, Goose Island Brewery, Pasternak Wine Imports

Sunday, July 21 Tasting/Demonstration Events Include:
12:00 p.m. to 3:00 p.m. Mendocino Brew & Butte Creek, Hornitos Tequila

For the latest information about the newest Chico store, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, The BevMo! Tasting Room.