NEW YORK, July 9, 2013 (GLOBE NEWSWIRE) -- re:fuel – a leading media and promotions firm – is pleased to announce the launch of IHeartNewspapers.com, an online resource for newspaper research and information.
IHeartNewspapers.com's content is designed to promote the positive impact that newspapers have on readers and to illustrate the value of newspaper advertising to marketers. The site will feature coverage of breaking industry news and trends, in-depth proprietary research and profiles of featured newspapers. The content will also be available on the site's Facebook, Twitter, and Google+ pages.
"For too long, reports have focused on the downfall of newspapers in the U.S. In actuality, newspapers continue to be a sought-out and trusted medium. In fact, more than 160 million people read newspaper content each week," states Chris Cassino, President of re:fuel Media Group. "We're excited to launch an online destination that can educate and inform advertisers and readers about the continued positive impact of newspapers."
Greg Anthony, Chief Revenue Officer for re:fuel Media Group, adds, "We developed this site to emphasize the essential role newspapers play in effective media plans. Through both print and digital formats, newspaper advertising reaches the target consumer throughout their day, alongside content they enjoy, in a manner that doesn't block or intrude."
"We look forward to IHeartNewspapers.com's ability to deliver relevant updates to potential advertisers and to support the vital newspaper industry," concludes Cassino.
ABOUT RE:FUEL
re:fuel is a leading marketing firm connecting a wide range of brands with niche consumer segments through scalable and impactful media and promotions solutions. With decades of expertise serving youth, multicultural, military and local audiences, re:fuel deploys brand campaigns that speak to these consumers in their world, throughout their day. re:fuel has locations nationwide, with headquarters in New York City, and offices in Chicago, Los Angeles, Santa Barbara, CA, Harrisburg, PA, and Cranbury, NJ.