SAN DIEGO, CA--(Marketwired - Jul 10, 2013) - With summer in full swing, BevMo!, the ultimate neighborhood specialty beverage retailer, will open its newest California store and eleventh location in the San Diego area at 5644 Mission Center Rd. #203 on Friday, July 26 at 9 a.m. As the 138th BevMo! serving California, Arizona and Washington, the new 9,813 square foot retailer will feature a selection of more than 1,930 wines, 1,740 spirits and 2,065 beers in addition to hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more, bringing yet another BevMo! to San Diego residents looking for summer fun.

"The BevMo! store in Mission Valley has had great success, and we are excited to build off that and expand our presence in the area by opening the doors to our second location," said BevMo! CEO Alan Johnson. "Our newest store offers the same breadth and depth of selection Mission Valley residents already love and is sure to provide all you need for a memorable summer in the sun."

As the ultimate hosts of the neighborhood summer party, BevMo!'s newest retail location will offer gift bags valued at $50 to the first 500 lined up before the store opens at 9 a.m. Each gift bag will include a number of fabulous BevMo! specialty items such as a Go Vino wine glass, TrueTap Corkscrew, Food and Wine Cocktail Guide, Shark Skinzz Flask, custom DOLE Frozen Fruit Single-serve Cups drink recipes, gourmet snacks and a cocktail shaker. All are encouraged to invite friends and family to join and help officially open the store.

Additionally, BevMo! will host in-store events and demonstrations on opening day and throughout the weekend, including tastings from popular brewers and vineyards including Ballast Point, Gina or Luisi, Green Flash, Joel Gott Winery, Karl Strauss, Left Coast, Main & Geary, Mumm Cuvee Napa, Saint Archer, Sequin Wine, Stone Brewing and Tapiz & Zolo, and major spirit brands Crown Royal, Jack Daniels, Makers Mark, Sailor Jerry, Tres Agave and Wild Poppy. Events include:

Friday, July 26 Tastings/Demonstration Events Include:
9 a.m. to 12 p.m. Mumm Cuvee Napa, Saint Archer
12:30 p.m. to 3:30 p.m. Main & Geary, Green Flash Brewery, Makers Mark Bourbon
4 p.m. to 7 p.m. Sequin Wine, Stone Brewing, Sailor Jerry Rum

Saturday, July 27 Tastings/Demonstration Events Include:
9 a.m. to 12 p.m. Wild Poppy
12:30 p.m. to 3:30 p.m. Tapiz & Zolo, Left Coast Brewing, Tres Agave Tequila
4 p.m. to 7 p.m. Joel Gott Winery, Ballast Point Brewing, Jack Daniels

Sunday, July 28 Tasting/Demonstration Events Include:
12 p.m. to 3 p.m. Gina or Luisi, Karl Strauss Brewing, Crown Royal Whiskey

For the latest information about the newest San Diego store, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, The BevMo! Tasting Room.