NEW YORK, NY--(Marketwired - Jul 11, 2013) - my6sense, a leading provider in personalized content discovery and innovative rich brand advertising for mobile publishers, announced today that former Google executive Mark Coleman has joined the company as Senior Vice President of Global Sales. Coleman will report directly to my6sense CEO Avinoam Rubinstain. Additionally, Coleman will lead my6sense's first foray into the U.S. market with the opening of the New York office.

Coleman brings nearly 15 years of entrepreneurial and technology industry experience with brands such as Google, DoubleClick and Viewpoint Corporation. While most recently serving as Google's Sales Director, Coleman launched a wide array of businesses in the digital advertising and commerce markets. This included working on the early products and strategy for publishers and advertisers, and also monetizing YouTube.

Prior to Google, Coleman also launched DoubleClick's Rich Media, Video and Dynamic ads products for strategic partners, which grew into a strategic business for the company. DoubleClick is the leading technology platform that powers digital advertising for the largest ad agencies and web publishers in the world and was acquired by Google in 2007. Coleman holds a B.S. in Business from the University at Albany New York.

As the newest member of the my6sense senior management team, Coleman will develop and implement a clear-cut strategy for driving additional revenue opportunities across the digital publishing and advertising markets. He also will serve as a prominent voice in the company with a focus on innovation and global presence.

"Mark brings a strong track record of leading high-performing sales organizations and teams, driving profitable growth, and deep relationships in our target verticals, which are central to accelerating my6sense's global growth strategy," said Avinoam Rubinstain, Co-Founder and CEO of my6sense.

"Joining my6sense is a great opportunity for me as the company is highly regarded for its industry-leading content discovery capabilities and technological innovations," added Coleman. "I look forward to helping my6sense increase our overall market penetration throughout the world while ensuring that our customers reach optimal success and achieve the greatest business benefit from their mobile monetization initiatives."

About my6sense
my6sense is the leading provider in personalized content discovery and innovative rich brand advertising for mobile publishers. We help publishers and application developers engage and monetize their mobile audience. The my6sense Content Bar optimizes content discovery, delivering more engaged users, and better personalization offering. my6sense team members who are experts in Artificial Intelligence created the my6sense Brand Bar algorithm that powers the "learning" platform.

Originally founded in 2009, my6sense's senior team is led by co-founders Avinoam Rubinstain (CEO) and Barak Hachamov (Chairman). For more information visit www.my6sense.com.