BOSTON, MA--(Marketwired - Jul 11, 2013) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Business Intelligence, Financial Management and GRC, and Retail and Consumer Markets research practices.

"SoMoClo and the Power Pivot™,"authored by Andrew Borg, Research Director for the Aberdeen Enterprise Mobility and Collaboration research practice, substantiates the business value of IT infrastructure modeled on the Social-Mobile-Cloud continuum (termed SoMoClo by Aberdeen), and outlines two essential stages in the SoMoClo evolution: the Services Stack Alignment and the Power Pivot. The study reveals that organizations with social-mobile-cloud initiatives have on average a 55% greater workforce productivity year-over-year, a 50% greater revenue increase year-over-year, and 38% less employee turnover than those without a SoMoClo initiative. Aberdeen has published coordinated content on this topic, consisting of a four-part blog series, a video blog, and the aforementioned research report. All of the content is available online with complimentary access. To obtain a complimentary copy of this report visit: To access the entire SoMoClo Power Pivot content series, visit:

"It All Begins with Data Quality: Building the Foundation for Business Intelligence," prepared by Nathaniel Rowe, Research Analyst for the Aberdeen Business Intelligence and IT Infrastructure practices, indicates that most of the recent conversations in the data management world have centered on new flashy technologies: Big Data, self-service analytics, and real-time business intelligence. However, lost amidst all the glitz and glamour is that these advanced tools are dependent on the strong fundamentals of data capture, cleansing and governance. In Aberdeen's third-annual Master Data Management research study the single element cited as the most important is data quality. Out of the organizations participating in the study, leading enterprises were shown to be three times more likely than others to adopt data quality tools. This correlated directly with increased performance in data analysis, employee efficiency, and the speed and accuracy of business decisions. To obtain a complimentary copy of this report, visit:

"Maximizing Productivity of the Predictive Modeling Process," prepared by David White, Senior Research Analyst in the Aberdeen Business Intelligence research practice, shows that big data puts predictive analytics front and center as a business priority. Prior Aberdeen research (Go Big or Go Home? Maximizing the Value of Analytics and Big Data) found that 90% of organizations using big data also used predictive analytics technologies. This is a natural fit. As data sets become larger and more complex it is only going to get harder to spot patterns using the naked eye and a business intelligence tool. The rigor of statistics that predictive analytics provides can help here. As this Analyst Insight reveals, organizations that are able to build and refresh their predictive models faster than their peers are able to leverage the skills they have available more effectively. In addition, those same organizations make a great use of automation and the available skills. To obtain a complimentary copy of this report, visit:

Wider adoption of cards, mobile payments, and account payables (AP) automation to manage cash flow are gradually paving the way for straight through processing (STP) -- the coveted sweet spot of the payments world. Commercial cards, however, appear to be in a state of flux as regulatory bodies push for greater reforms and transparency across the top card providers. The report, "Purchasing Cards: Redefining Identity in the Evolving Payments Landscape" written by Ankita Tyagi, Research Analyst for the Aberdeen Group Financial Management and Governance, Risk, and Compliance (GRC) research practice, explores the role of purchasing cards in this dynamic business environment, and compares their utility as a payment vehicle to alternate modes. The study also offers guidance on key capabilities necessary to facilitate p-card adoption as well as quantifies top benefits of using p-cards over other payment types. For an in-depth look at the role and use of p-cards, please view a complimentary copy of this report at:

"Loss Prevention Analytics: Gaining a New View of Retail Shrink," prepared by Deena M. Amato-McCoy, Research Analyst for the Aberdeen Retail and Consumer Markets research practice, examines how retailers are adopting more intelligent solutions to detect the internal, external and operational scenarios contributing to enterprise-wide losses. By merging robust analytical tools to harness the real-time data collected by these "smart" technologies, retailers can stay one step ahead of shrink. For example, 46% of respondents to Aberdeen's latest loss prevention (LP) survey use LP-specific analytical tools with 36% relying on video intelligence to understand granular details connected to operational and merchandise-based shrink. These reporting solutions give retailers real-time access to information -- the key to transitioning losses back into profit. To obtain a complimentary copy of this report, visit:

About Aberdeen Group, a Harte-Hanks Company

Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000+ benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group -- a Harte-Hanks Company (NYSE: HHS) -- is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen's independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America. 

(C) 2013 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897