SALES DEVELOPMENT IN JUNE 2013

In June 2013, H&M Group total sales including VAT in local currencies increased
by 13 percent compared to the same month the previous year. Sales in comparable
units increased by 3 percent. Comparable units comprise the stores and the
internet and catalogue sales countries that have been in operation for at least
a financial year.

The total number of stores amounted to 2,926 on 30 June 2013 versus 2,596 on 30
June 2012.

Percentage sales development for the month of July will be published on 15
August 2013.

Karl-Johan Persson, Managing Director

Contact: The Press department     +46-8-796 52 50

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 July 2013.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 2,900 stores in 49 markets including franchise markets. In
2012, sales including VAT were SEK 140,948 million and the number of employees
more than 104,000. For further information, visit hm.com (http://www.hm.com).