Retailers & eCommerce Professionals Network With Mercent Executives at Rakuten Expo East 2013

SEATTLE, WA--(Marketwired - Jul 15, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today its attendance at the Rakuten Expo East 2013 conference held July 24^th at the Marriott Marquis Hotel in Times Square, NYC. 

Sponsored by Buy.com, the Rakuten Expo East 2013 conference offers a full day of information, education and discussion about how retailers and other industry professionals can work together to maximize growth on the Rakuten Buy.com Marketplace. Mercent executives will meet with large brand name retailers and other retail industry professionals to discuss key news and trends impacting the retail sector; the retail industry's most prevalent eCommerce trends; and key technologies and channels that offer growth opportunities for the remaining half of the 2013 retail selling year.

Mercent's portfolio of brand name retail clients leverage Mercent's award-winning Mercent Retail™ technology platform to increase revenue; improve gross margins and drive more effective ad spend through the Rakuten Buy.com Marketplace and other leading online marketplaces like Amazon, eBay and Sears; across top product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). The company's Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of eCommerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights.

To learn more about Mercent's full product portfolio Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.