New Performance Shoes Featuring Split-Toe Design and Lightweight Seamless Construction Now Available for Purchase at Select Specialty Retail Stores
NEWTON, MA--(Marketwired - Jul 17, 2013) - After much anticipation, innovative footwear brand, Topo Athletic, announced today that its first line of performance shoes are now available at select specialty retailers nationwide. The 2013 summer collection promotes innate amplification -- the philosophy that a shoe should enhance (amplify) what our body does naturally. Starting with:
"We believe an athlete's shoe should do nothing for them," said CEO of Topo Athletic, Tony Post. "Instead, it should do everything with them. We are committed to developing innovative products that feel seamless and connected to the body. Athletes put in the hard work to become better, faster and stronger -- we're excited to be part of the journey."
Meet the remarkably lightweight RT, RX and RR -- new companions for the road and the gym:
"Boa Technology and Topo Athletic both share a strong entrepreneurial spirit, which is one of the reasons we've enjoyed partnering with them on their launch of their initial performance shoe line," says Boa Technology's vice president of sales and marketing, Chuck Mason. "We are excited to see their innovative designs become available in retail stores."
As part of the launch, Topo also partnered with Injinji to produce a technical split-toe sock to power Topo's split-toe shoe design. The socks will be sold in three colors and sizes for men and women in one "no-show" height.
"It's been an exciting experience collaborating with Tony Post as he launches Topo Athletic's line of split-toe shoes. Even though Injiniji has previously produced split-toe 'tabi' socks, we welcomed the opportunity to design a more technical piece that could power Topo's innovative footwear and contribute to the company's innate amplification mission," said Russell Nadel, general manager at Injinji.
Topo Athletic shoes are available for purchase online and in select retail stores.
About Topo Athletic
Topo Athletic is an athletic gear company created for and by athletes. Topo products are built with humble innovation, an acknowledgement that the most impressive thing that will ever go into our products is the athlete. We are committed to the ongoing study of physiology, environments and emerging technologies that enable athletes to constantly improve their performance. Topo Athletic was founded in 2012, and is based in Newton, Mass. For more information, please visit www.topoathletic.com.
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Kristine David
SHIFT Communications
415-591-8452
kdavid@shiftcomm.com