CINCINNATI, OH--(Marketwired - Aug 1, 2013) - Datalliance today announced that Henkel Consumer Goods Inc., provider of leading consumer brands such as Dial®, Purex®, Soft Scrub® and Right Guard®, has selected Datalliance VMI as the next-generation platform for their consumer goods Vendor Managed Inventory (VMI) program.

"We see VMI as an important aspect of our relationship with major customers," said Tracee Abu, Henkel Customer Supply Chain Manager. "Because of that, we decided to transition to a new platform that would enable us to sustain and expand our VMI program. After looking at a number of vendors, we selected Datalliance because of their track record of ongoing VMI innovation and excellent customer service. A number of consumer goods suppliers use their VMI system so most of our retail partners will be familiar with the platform. In addition to supporting our existing VMI customers, Datalliance will give us the added flexibility to expand our program to more customers over time."

Scott Kleinert, Datalliance Director, Consumer Packaged Goods, added: "We are excited to have Henkel as a member of our growing CPG community. The Henkel team has already developed a very successful VMI program and we look forward to working with them to help take it to the next level."

Henkel is the name behind some of America's favorite brands. From Dial® soaps to Purex® laundry detergents, Right Guard® antiperspirants, göt2b® hair styling products, and Loctite® adhesives, Henkel brands are part of your daily life. Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Headquartered in Düsseldorf, Germany, Henkel employs about 47,000 people worldwide.

About Datalliance
Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit

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Brian Lindner