GRAND RAPIDS, MICH., Aug. 5, 2013 (GLOBE NEWSWIRE) -- The Foremost Insurance Group social media team will ride again into Sturgis, South Dakota for the 73rd annual Sturgis® Motorcycle Rally August 2-11, 2013. The award-winning Foremost® social media campaign, 'Bill and Jack's Adventures,' focuses on the famous motorcycle rally and strives to bring a real behind-the-scenes look at the exciting event to fans, consumers, employees and independent agents.

"This event campaign is very unique in our industry. We don't have a booth. We're on-the-ground, as bikers, with the bikers and also interacting in the social space with our agents and employees," said Jeff Bair, head of independent agent merchandising and business development. "We focus on these events, not only for our employees and consumers to become engaged, but for our agents as well. This type of campaign allows us to become involved with the products that we insure and offer our agents first-hand accounts and product information to share with their customers on their social sites."

'Bill and Jack's Adventures,' follows two experienced riders, who happen to be employees, through the streets of the bike rally. During the 10-day event, Foremost's social media channels will be inundated with bikers, motorcycles, surrounding events and on-the-street action.

Bair says that events like this rally are a great opportunity to highlight the products that Foremost specializes in and encourage consumers to contact their local Foremost agent. Throughout the year, Foremost also supports race teams like the Pegram Superbike racing team, KTM Supercross, Motocross and Endurocross teams, off-road vehicle dealer shows and numerous safety and training events.

Starting August 2, make sure to visit the Foremost Blog,, the Foremost Facebook page,">, The Foremost Insurance Guy Facebook page,">, and Foremost Racing Twitter feed, "> for all the exciting rally action.

A part of the Farmers Insurance Group of Companies®, Foremost Insurance Group ("Foremost") has been a leader in personal lines insurance since 1952. Foremost is headquartered in Caledonia, Michigan. Farmers Insurance Group of Companies is a leading U.S. insurer group of automobiles, homes and small businesses and also provides a wide range of other insurance and financial services products. Farmers Insurance is proud to serve more than 10 million households with more than 20 million individual policies across all 50 states through the efforts of more than 50,000 exclusive and independent agents and nearly 24,000 employees. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders. Farmers Group, Inc., along with its subsidiaries, manages the non-claims insurance operations of the Farmers Exchanges. Farmers Group, Inc. is wholly owned by the Zurich Insurance Group. For more information about Farmers, visit its Web site at">


Renee Kolzow
(616) 956-4669