BOSTON, MA--(Marketwired - Aug 6, 2013) - Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform, has announced an exclusive, global partnership with Groupon (www.groupon.com), the global leader in local commerce, to market Groupon's mobile applications worldwide. The partnership names Fiksu as the exclusive app marketing platform for Groupon's acceleration into local markets throughout EMEA and APAC, building on a three-year relationship that has seen Groupon add millions of North American app users.
"Fiksu looks forward to expanding our relationship with Groupon on a global scale," said Micah Adler, President, CEO and Founder of Fiksu. "We are proud to be part of the success of Groupon's efforts to grow its mobile base. Groupon's focus is on mobile customers that love and use the brand, as demonstrated by 45% of their North American transactions already taking place on mobile. These are exactly the type of loyal users that Fiksu specializes in targeting, and who drive business results."
The Fiksu -- Groupon partnership has already yielded significant results, driving increasing volumes of users who register and make purchases by optimizing performance across an evolving set of mobile advertising channels. Fiksu continues to test and leverage traffic sources from across the entire ecosystem, including mobile ad networks and platforms, real time bidding (RTB) exchanges, social networks, and incentivized networks, using deep integrations with these partners to uncover the richest sources of high-value users.
As an example, Fiksu is now leveraging Facebook's robust media buying and ad tracking APIs to deliver a steady stream of high lifetime value (LTV) users for Groupon via mobile app install ads. This technology allows an extremely precise analysis of audience characteristics and interests and provides a granular level of detail that has proven extremely effective for reaching revenue-generating Groupon users in targeted geographies. Fiksu expects these ads to play a key role in Groupon's global growth.
"This partnership is the natural evolution of our ongoing relationship with Fiksu," said Andreas Lieber, head of International Mobile at Groupon. "With more than 7 million app downloads in Q1 and a mobile presence in 42 countries, mobile continues to be a key driver of our business. Fiksu has been an important part of our success in North America, and we look forward to working with them to extend our mobile user acquisition efforts worldwide."
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship platform, Fiksu® Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps®, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.