Undertone Appoints Ryan Griffin as VP, Strategic Sales

NEW YORK, NY--(Marketwired - Aug 20, 2013) - Undertone, a leader in creating digital advertising solutions for brands, today announced the appointment of Ryan Griffin as Vice President, Strategic Sales. In his newly created role, Griffin will focus on managing senior level agency and holding company relationships, as well as providing companywide strategic support. Griffin will report to Chief Client Officer Alan Schanzer.

Griffin has more than thirteen years of digital media experience, serving in various capacities at Digitas, MediaVest and Mindshare. Most recently, he held the role of SVP, Media and Mobile at Digitas, leading mobile media efforts across North America. Griffin has been named an industry Rising Star by both OMMA and Media Magazine, and his work has won recognition from the OMMA Awards for Online Advertising Creativity, IAB's MIXX Awards, and Media Magazine's Creative Media Awards. Additionally, Griffin's work has received the "Media Plan of the Year" award by AdWeek, a shortlisting at Cannes, and a "Best in Show" designation at ad:tech.

"As we deepen our relationships with agency and holding company groups, it is critical that we have senior level, forward thinking talent that can lead our discussions in the marketplace," said Alan Schanzer, Chief Client Officer at Undertone. "Ryan has always been an impressive and respected leader in the space, and we are thrilled to have him on the team."

"Marketers today are looking for future-proof, yet scalable solutions that sit at the intersection of creative, media, and technology -- and Undertone's people, products, and vision position the company perfectly to help architect these across today's multi-screen landscape," said Griffin. "I'm thrilled to be a part of the Undertone team, as we both design and distribute premium experiences for the world's biggest brands -- delivering them across the complete breadth of the customer journey."

About Undertone

Undertone is a digital advertising company that sits at the intersection of media, creative and technology. We develop immersive video, high impact and display ad units that enable brands to engage consumers beyond the confines of traditional banner ads. Through our technology platforms, we deliver these ads across screens and devices on a handpicked portfolio of the world's best media properties. Find out more at www.undertone.com.

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Maribel Henriquez