MENOMONEE FALLS, WI--(Marketwired - September 10, 2013) - Glenroy, Inc., a converter and printer of flexible packaging, and Lube-Tech, a leading OEM lubricant formulator, have collaborated in developing the first stand-up oil pouch in the U.S. power sports industry. Engineered for Arctic Cat's innovative new C-TEC2 Synthetic engine oil, the stand-up pouch is designed for easy pouring, convenient storage, waste reduction, and superior shelf impact.
Arctic Cat and Lube-Tech desired a durable package for C-TEC2 Synthetic 2-cycle oil that would provide visibility and convenience for consumers, reinforce the high-performance, environmentally-conscious characteristics of the new engine and oil, and provide high-barrier properties to protect the integrity of the high-performance synthetic oil blend. Lube-Tech developed initial concepts of flexible packaging options, and worked with Glenroy, Inc. to engineer and produce the final stand-up pouch.
The C-TEC2 Synthetic oil pouch brings a new level of convenience to snowmobile oils. The lightweight and durable flexible pouch allows for convenient storage within an Arctic Cat snowmobile, while the pouch's tamper-evident easy-pour spout and ergonomic angled handle facilitate fast and easy pouring of oil into the snowmobile's compact oil reservoir.
The flexible pouch also provides several environmental benefits. As compared to a rigid oil bottle, the flexible pouch:
A final important benefit that the flexible pouch provides is increased surface area to present the product's benefits and attention-grabbing Arctic Cat graphics. Compared to an industry standard 32 oz. F-style quart bottle -- which provides a total label area of approximately 29 square inches -- the flexible stand-up pouch provides almost 200 square inches of printed surface area, and poises the product to stand out on retail shelves.
Arctic Cat's C-TEC2 Synthetic 2-cycle oil has been formulated specifically for Arctic Cat's groundbreaking C-TEC2 2-cycle engine. This new snowmobile engine is designed to use significantly less oil than any previous Arctic Cat 2-cycle engine -- by as much as 50 percent. The unique design and oil delivery system of the engine required the formulation of a new synthetic oil blend with lighter viscosity and ideal cold temperature performance properties not available in other oils.
According to Tom Schaefer, Lubricant Supervisor at Arctic Cat, "With our cutting-edge new engine design and oil formulation, we were thrilled when Lube-Tech suggested developing this innovative packaging for our C-TEC2 oil. We are proud to be at the forefront of the power sports industry with this new packaging. It will make the use of the product easier, while reducing waste. Plus, it gave us significantly more printable surface area to tell the C-TEC2 story and display the eye-catching graphics."
Arctic Cat C-TEC2 engine oil is available for sale in 1.4 liter pouches at Arctic Cat dealerships worldwide. To view an interactive 360° view of the Arctic Cat pouch, please visit www.glenroy.com/arcticcatpouch.
About Glenroy, Inc.
Since 1965, Glenroy, Inc. has been a trusted converter and printer of flexible packaging film. A privately held company headquartered in Menomonee Falls, Wisconsin, Glenroy manufactures high-quality packaging film and pre-formed pouches for a variety of industries, including personal care, pharmaceutical, nutraceutical, cosmetic, automotive, and household products. For more information on Glenroy's flexible packaging solutions, visit www.glenroy.com or call (800) 824-1482.
Lube-Tech offers the most advanced lubrication and energy solutions to maximize productivity, efficiency, and equipment life. Lube-Tech's knowledge and passion empowers OEMs to offer complete, turnkey solutions that build their brands and grow sales. Businesses that want to accelerate performance turn to Lube-Tech. Since 1925, Lube-Tech and its founding companies have demonstrated an employee-first, customer-focused approach. For more information, visit www.lubetech.com.
About Arctic Cat
Arctic Cat Inc. designs, engineers, manufactures, and markets all-terrain vehicles (ATVs), side-by-sides, and snowmobiles under the Arctic Cat® brand name, as well as related parts, garments, and accessories. More information about Arctic Cat and its products is available at www.arcticcat.com.