NEW YORK, NY--(Marketwired - Sep 11, 2013) - Bestselling author and America's health and wellness expert, Jillian Michaels, announced today that she is using DietBet, an online social dieting platform, to challenge her fans to lose weight.
Eight million viewers watch Michaels change the lives of overweight contestants on NBC's The Biggest Loser. Millions more get motivation from her books, DVDs, and website. Now, for the first time, Michaels is applying her distinctive brand of weight-loss inspiration to a DietBet. The Jillian Michaels DietBet will empower people from all over the world to lose weight together through a combination of competition, collaboration, and financial incentives.
"I love motivating people to take control of their lives," said Michaels. "So I am pumped to see how many people step up and join my DietBet. This is going to be a blast."
"Dietbetting is a creative new way to use social media to lose weight," she added. "I'm excited to use this platform and am looking forward to leading the largest DietBet ever." Throughout the DietBet, Michaels will be cheering on players and providing tips on nutrition, exercise, and motivation. She will also be giving away signed copies of her books and DVDs.
The rules for The Jillian Michaels DietBet are simple. Players all bet $30 into the pot to begin. Everyone who loses four percent of their starting weight over the course of the four-week game splits the pot equally at the end. DietBet is not winner-take-all; everyone who reaches the finish line is a winner and receives an equal share of the pot. To validate weight loss, players submit multiple photos of themselves on their scales to DietBet's human referees.
Dietbetting is an increasingly popular way to use social media to lose weight. Every day thousands of people use the platform to get accountability, motivation, and support from the other players. The approach has proven results. Since January, nearly 100,000 people have played and over 90 percent have successfully lost weight, with winners losing over nine pounds a month on average. DietBetter, the company that makes the DietBet app, has paid out over $2 million in cash prizes to winners and has registered a collective weight loss of over 500,000 pounds.
Michaels' DietBet starts on September 24 and runs through October 21.
"Jillian Michaels is famous for helping people get healthy and lose weight," said Jamie Rosen, DietBetter's founder and CEO. "With Jillian Michaels leading the way, this is going to be an unprecedented event in the history of weight loss, not to mention a ton of fun."
To compete in the Jillian Michaels DietBet, players 18 years and older can sign up at www.DietBet.com/Jillian.
About DietBetter
DietBetter is a social dieting company that is pioneering a whole new way to lose weight. With its DietBet platform, it brings people together to lose weight as a community instead of the traditional approach of dieting alone. It's working. 96 percent of DietBetters lose weight, with an average of over six pounds in four weeks. DietBet was founded by Jamie Rosen and was officially launched in January 2012. DietBet players come from across the globe -- with more than 65 countries. Find DietBet on Facebook and Twitter. An iPhone mobile app is also available.
About Empowered Media
Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America's premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. Michaels' newest book, SLIM FOR LIFE: MY INSIDER SECRETS TO SIMPLE, FAST, AND LASTING WEIGHT LOSS is available now wherever books are sold. For more information about Jillian Michaels please visit www.jillianmichaels.com