SAN FRANCISCO, CA--(Marketwired - Sep 12, 2013) - SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced a new Protect My Phone mobile application for all iPhone models. Unlike most iPhone insurance plans, which only offer coverage for phones purchased in the first 30 days, Protect My Phone provides comprehensive protection against malfunctions and accidents for any iPhone, old or new. Created in response to customer demand for a fast and easy way to protect any iPhone, the Protect My Phone app is available on the App Store for $7.99 a month.

"Up until now, iPhone owners have found it difficult to get a protection plan if they didn't buy it when they first purchased their phone," said Ty Shay, CMO of SquareTrade. "With this easy to download app, we're making it simple for all iPhone users to instantly protect their phones no matter when or where they purchased it."

As with all SquareTrade iPhone Protection Plans, convenience, value and world-class customer service are an essential component of the plan:

• Coverage for up to four repairs or replacements
• Customers can cancel or transfer at anytime for any reason
• An easy checkout process requires just 2 steps to get protection
• Customers can go to Apple's Genius Bar for service and SquareTrade will reimburse them within 24 hours. Or if it's more convenient, SquareTrade will send an overnight replacement
• All plans offer two years of coverage from accidents such as drops, spills, broken screens, liquid damage and from normal-use issues like battery charges, button failures and camera malfunctions

About SquareTrade

SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade's rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.

SquareTrade is a registered trademark of SquareTrade, Inc. iPhone and Genius Bar are registered trademarks of Apple Inc. All other company, brand and product names may be trademarks of their respective owners.