Cal Athletics Becomes First University to Implement Marketing Automation Powered by FanOne Marketing Integrated With Salesforce and Paciolan

IRVINE, CA and EXTON, PA and BERKELEY, CA--(Marketwired - Sep 17, 2013) - Paciolan, the leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, announced today that the company has renewed its partnership with the University of California, Berkeley (Cal). As part of this renewal, Cal will be partnering with Paciolan sister company FanOne Marketing (FanOne) to deliver Marketing Automation, a behavior-based multi-channel marketing solution.

"Paciolan is our ideal technology and business partner to help us better manage our fan, donor and season ticket holder relationships," said Ashwin Puri, Associate Athletic Director of Sales, Marketing, and Service for the University of California, Berkeley. "We look forward to continuing to enhance the customer experience by offering innovative technologies to Cal Bears fans."

With the partnership extension, Cal will also be implementing FanOne's Marketing Automation solution to deploy customized, triggered campaigns and re-retargeting emails to deliver a one-to-one marketing experience for each fan. The system will also aid Cal in the execution of lead nurturing campaigns to drive sales with the integration of fan engagement activities into Salesforce.com.

"We are excited to implement an innovative marketing automation and CRM solution that aligns with our sales, marketing, fundraising and customer service goals," said Puri. "We are now able to provide our staff with a holistic view of each fan and donor interaction that allows our team to develop personalized communication strategies designed to sell more tickets and generate donations to fund student athlete scholarships. We're also excited to take our data warehouse solution to the next level by integrating our systems with campus fundraising."

Cal is the first institution in college athletics to implement the behavior-based marketing solution with Salesforce CRM and Paciolan integration. Cal will leverage FanOne's solution to create a 360-degree view of their customer's interactions and engagement, and integrate the CRM data into Salesforce.com. Additionally, Cal will be able to offer season ticket holders personalized landing pages, or PURLS, that present unique, personalized data to elevate the purchasing experience and increase retention rates.

"Our Marketing Automation and CRM solution provides institutions and sports teams with the technology to shorten sales cycles, increase conversion rates, and maximize fan lifetime value," said Mark DiMaurizio, Vice President of Technology Solutions at Comcast-Spectacor. "Identifying and reacting to prospects on high valued web pages, automated marketing programs and the other marketing technologies and having them seamlessly integrate into Salesforce.com will provide Cal with a tool to execute their sales and marketing vision and strategies, with minimal resources and maintenance."

"We continue to focus on providing our clients with the most up-to-date technologies available to assist their efforts to increase sales and revenues," said Dave Butler, Chief Executive Officer at Paciolan. "With the addition of FanOne's Marketing Automation, thought leading institutions will have a robust marketing engine that will help to sell more tickets and deliver exceptional customer service."

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

Visit www.paciolan.com for additional company information.

About FanOne Marketing
FanOne Marketing (fanonemarketing.com) provides sports and entertainment organizations with a combination of powerful digital sales and marketing technologies coupled with industry-specific services designed to maximize ticket sales and retention. The FanOne Marketing suite of tools includes CRM and the centralization of fan data that can be easily accessed and segmented to deploy highly personalized communications that heighten fan engagement and drive revenue. In addition to the sales and marketing technology, FanOne Marketing couples strategic consultative services to integrate, align and maximize strategies into positive ROI tactics for major and minor league professional sports teams, college athletics and other entertainment companies.